New crackdown on gambling ads...

colinsunderland

Experienced Member
webmeister
MM
Joined
Jan 28, 2016
Location
uk
Well one way to make certain is that you make all your content viewable to adults only on Youtube and Twitch through the account settings. At least you can demonstrate to you target adults only.

Not sure how this works with Twitter though.

That possibly won't be enough, Facebook/Twitter age gate isn't deemed sufficient for certain types of gambling advertising, so I very much doubt youtube would be either. Not exactly sure how you would ensure that, especially from an affiliate perspective, but thats how it is. Had a disagreement with GUTS about this not that long ago.
 

interlog

Meister Member
webmeister
PABnonaccred
MM
Joined
Mar 29, 2015
Location
London
That possibly won't be enough, Facebook/Twitter age gate isn't deemed sufficient for certain types of gambling advertising, so I very much doubt youtube would be either. Not exactly sure how you would ensure that, especially from an affiliate perspective, but thats how it is. Had a disagreement with GUTS about this not that long ago.

If you set your Youtube account to "age restricted" it prevents the videos them being found if not logged in. An account has to be created and the user has to confirm they are over 18 years of age before they can view the videos.

It at least demonstrates you are not targeting non adults. What else can you do to prevent children seeing them?

I understand you run an affiliate website yourself? How do you prevent non adults accessing it?

You do not have permission to view link Log in or register now.
 

colinsunderland

Experienced Member
webmeister
MM
Joined
Jan 28, 2016
Location
uk
If you set your Youtube account to "age restricted" it prevents the videos them being found if not logged in. An account has to be created and the user has to confirm they are over 18 years of age before they can view the videos.

It at least demonstrates you are not targeting non adults. What else can you do to prevent children seeing them?

I understand you run an affiliate website yourself? How do you prevent non adults accessing it?

You do not have permission to view link Log in or register now.

As I said, I don't know what you can do. It's not about affiliate websites though, its about social media, age gates don't work as there is no additional checks other than 'click here to say you are over 18'. I'll see if I can dig the link out for the children's characters stuff.
 

interlog

Meister Member
webmeister
PABnonaccred
MM
Joined
Mar 29, 2015
Location
London
As I said, I don't know what you can do. It's not about affiliate websites though, its about social media, age gates don't work as there is no additional checks other than 'click here to say you are over 18'. I'll see if I can dig the link out for the children's characters stuff.

Having checked the document that Videoslots linked to, the guidance applies to all advertising, including websites? See paragraph 5.1?
 

colinsunderland

Experienced Member
webmeister
MM
Joined
Jan 28, 2016
Location
uk
Having checked the document that Videoslots linked to, the guidance applies to all advertising, including websites? See paragraph 5.1?

You can't age gate an affiliate website, its for sites that target under 18's, facebook, twitter, instagram etc all do.
 

colinsunderland

Experienced Member
webmeister
MM
Joined
Jan 28, 2016
Location
uk
If you set your Youtube account to "age restricted" it prevents the videos them being found if not logged in. An account has to be created and the user has to confirm they are over 18 years of age before they can view the videos.

It at least demonstrates you are not targeting non adults. What else can you do to prevent children seeing them?

I understand you run an affiliate website yourself? How do you prevent non adults accessing it?

You do not have permission to view link Log in or register now.

Link to my post to Guts

Feedback - Your Guts Casinomeister Team are here

Their response (to show that affiliate managers and legal teams just ignore the rules as I stated above - Guts aren't the only ones)

Feedback - Your Guts Casinomeister Team are here

My reponse

Feedback - Your Guts Casinomeister Team are here

which included

As for ads that hold particular appeal to children on social media, including Facebook, if an ad is targeted appropriately then it is likely to be acceptable. However, you would have to ensure that everyone who was likely to see the ad was 18 or over through the use of a suitably robust age verification check. It is likely that relying on a simple self-confirming age confirmation would be unlikely to be deemed sufficiently robust, especially given that there is clear research, including our own, which indicates that children are registering on social media under false ages. Therefore, our advice would be to ensure that ads on social media for gambling do not appeal particularly to children.

Guts didn't reply after that although did remove the advert.

Most ASA age related ruling include this text

We considered that age-restricted ads on online platforms should not be targeted solely based on age data, because of younger users misreporting their age on social media or different people sharing the same device. We considered that age-restricted ads on online platforms should not be targeted solely based on age data, because of younger users misreporting their age on social media or different people sharing the same device, and that advertisers should support that method of targeting by using interest based factors to help remove those aged under 18 years of age from the target audience of gambling product ads.

It's clear the ASA and UKGC do not think social media's age gate systems are robust enough to pass their tests.
I'm not saying its 100%, its my views on it based on what has been published previously :)
 

interlog

Meister Member
webmeister
PABnonaccred
MM
Joined
Mar 29, 2015
Location
London
You can't age gate an affiliate website, its for sites that target under 18's, facebook, twitter, instagram etc all do.

I appreciate that say for example my website can't be age gated. It doesn't target children, but neither do my Youtube and Twitch channels nor my Twitter feed so unless it is going to be forbidden to use these social media websites for gambling advertising, I honestly can't see what you can do?

I am also not sure that Facebook, Twitter, Youtube etc. target under 18's.

Who makes up these stupid rules?
 

colinsunderland

Experienced Member
webmeister
MM
Joined
Jan 28, 2016
Location
uk
I appreciate that say for example my website can't be age gated. It doesn't target children, but neither do my Youtube and Twitch channels nor my Twitter feed so unless it is going to be forbidden to use these social media websites for gambling advertising, I honestly can't see what you can do?

I am also not sure that Facebook, Twitter, Youtube etc. target under 18's.

Who makes up these stupid rules?

The ASA :D

Bear in mind Videoslots have gone overboard, I think you will find some companies don't do what they have.
 
Top