1. Follow Casinomeister on Twitter | Facebook | YouTube | Casinomeister.us US Residents Click here! |  Svenska Svenska | 
  2. By continuing to use the site, you agree to the use of cookies. You can find out more by following.Find out more.
    Dismiss Notice
Dismiss Notice
REGISTER NOW!! Why? Because you can't do diddly squat without having been registered!

At the moment you have limited access to view most discussions: you can't make contact with thousands of fellow players, affiliates, casino reps, and all sorts of other riff-raff.

Registration is fast, simple and absolutely free so please, join Casinomeister here!

More white labels

Discussion in 'Online Casinos' started by jetset, Aug 23, 2007.

    Aug 23, 2007
  1. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    MORE ONLINE CASINO WHITE LABELS

    Now Total E Soft gets in on the white label action

    You could be forgiven for thinking that the online gambling market was already saturated with far too many low-end and unidentifiable white label casinos, and certainly the player community seems unimpressed by the concept, which has its player dangers. But that has not stopped the latest entrant into the market, Total E Soft from pressing ahead.

    White labels - providing cheaper, fully serviced and managed gambling websites that leave the owner or affiliate free to concentrate on marketing - have been around for some time, and with mixed results from a player safety perspective. The Gibraltar-based St Minver network, for example generates few complaints and appears to diligently check out and monitor its clients. Other groups have been less successful, wreaking havoc with player trust by relentless spamming and other deceptive and unethical conduct.

    Total E Soft is offering a white label deal that includes over 100 games covering all the popular genres. Jonathan Francis of Total E Soft says, "It has taken 18 months of hard work by our dedicated team to produce what we believe is the premier White Label online casino software.

    "We are aiming our products at entrepreneurs and small businesses, which may not have hundreds of thousands of pounds [sterling] behind them, but would like to become involved in the online gaming industry for a more moderate investment," he added.

    "We are taking the lead in this area by eliminating licensing fees, hosting fees and all annual fees, so the client knows that the price they pay initially is the only money they will ever have to pay. We have taken out all the hassle and worry for the client, so they can concentrate on promotions and marketing, and not have to think about meeting monthly targets," Francis concluded.
     
    3 people like this.
  2. Aug 23, 2007
  3. Mousey

    Mousey Ueber Meister Mouse CAG

    Occupation:
    Pencil Pusher
    Location:
    Up$hitCreek
    I don't like the white label concept, don't appreciate the need for white labels (from a player standpoint), and do not like seeing these damn white label casinos multiplying like flies on a carcass....

    :mad:
     
    2 people like this.
  4. Aug 23, 2007
  5. goldeninternetc

    goldeninternetc Dormant account

    Occupation:
    owner casino site
    Location:
    holland
    white label?

    I share your opinion in some way. But I am afraid there is nothing that can be done. (yet)

    But, as you all know, I have four white label casinos on four of my domains. I have made all possible efforts to make them the best they can be. I have signed an official and legal binding contract stating that the casinos are operated 100% legal and that the player is FULLY looked after the way they should be. This does not only mean I HAVE TO STICK TO THE RULES, but ALSO THEY HAVE TO.

    While the software is powered by Microgaming and regulated by Playshare partners, one could assume this is well looked after. I went further than assuming. I made sure it was by signing the legal contract.

    I felt that there would and should be no problem operating a white label casino that is well organized and operated by a certified casino company like for instance Playshare partners.

    The casinos I have running on my domains are 100% arranged by Playshare partners and powered by Microgaming as you all know. (See: http://www.casinomeister.com/forums...-issue.html?highlight=microgaming white label)

    Also, I feel like this: If you decide to play today in one of the casinos listed on for instance You must register/login in order to see the link. and apply for a welcome bonus, you should be able to get it.

    If you want to play in another casino listed on that list the day after, you should once more be able to receive a welcome bonus.

    Why? Well, Because for the player point of view, you are playing in another casino. Nobody is able to smell on forehand that you are playing in a casino with just another name... but still is the same casino.

    Now, if you do not like the white label concept and do not want to play in them or you refuse to play in them, you should know who is white label and who is not.

    This is the info I can share in order to prevent anyone who does not want to play in a white label casino and does not know about them.

    Other white label casinos that where offered to me:

    Casino project Powerpoint presentation (be the dealer): You must register/login in order to see the link.

    Very easy to sign up with them. No requirements as far as I know. They state all is well organized. I feel that it is not. But this is my personal opinion due to the communication I have received form them. Also, there is no list of partners easy to be found. Maybe Brian can look into getting a list of them and post it on the forum for all to view.

    Turnkey gaming (Playunited)
    You must register/login in order to see the link.

    As it was very easy to sign up for one of these casinos, I assume there are many of them around. I see no list of partner casinos. Maybe Brian can look into getting a list of them and post it on the forum for all to view. They are an earnunited.com company. PlayUnited.com is there platform.

    And, furthermore, You must register/login in order to see the link. gave me this while entering white label casino

    You must register/login in order to see the link.

    You must register/login in order to see the link.

    You must register/login in order to see the link. (You must register/login in order to see the link.)

    You must register/login in order to see the link.

    You must register/login in order to see the link.

    Parlay tells us on their web site:

    As a Parlay Network Partner, your front-end website will join other successful partner sites in aggregating players into a centralized gaming operation. New players registering on your site are immediately exposed to a large prize base created by the critical mass of players across the network.

    Enjoy all of the benefits of being an online bingo or casino operator without having to manage technical, business, licensing and operational infrastructure. As a network partner, you will be focusing your talents, efforts and resources on marketing, driving players to your website and driving profits.


    I feel like the promotion of these white label casinos are only focusing on profit for the webmaster.

    And therefor, one should never forget the core business of the casino industry.

    The core business of any casino is to make money. They make this money on the losses of the players.

    First there was the casino affiliate program. Webmasters where given the opportunity to promote casinos on their web sites and make a certain commission on players they send down to the casino using banners and other promotions offered by casino companies.

    Then, as this seemed not enough, they came up with the white label casino idea. Nothing new really. It has been used for many years.

    You must register/login in order to see the link. for instance. It is the same product made in one and the same factory but wrapped up with a different wrapper with sometimes different prices. And now, it pops up in the casino industry.

    As far as the whole white label casinos issue and the question as to why they are here, my answer is quite simple. They want to make more money. No matter what.

    I feel it is time to regulate this line of business asap. Once more, If one casino has namea and the player wants a welcome bonus he or she should be able to get it. If he plays in casino b he or she should be able to get a welcome bonus as well. No matter if it is a white label of the same network.

    This is besides the fact you may think twice before applying for a welcome bonus. Some of the rules that apply to those bonusses are to crazy to even have the possibility to win something. Example: I played in one casino some months ago where they offered a nice welcome bonus. I won some money but forgot to read the bonus rules. When I wanted to cash out my winnings and I was not able to, I asked support for some advise. They told me that I had to wager 40 times the bonus amount in order to get my winnings. They told me that even if I had won the jackpot, I still would only receive 10 times the amount my bonus was. The rest would be deposited as playmoney . So, win a $250000 jackpot and still only get $2500 and a stunning $247500 in play money. YEAH right..

    My personal opinion on bonusses? Leave them alone if you want to make a fair chance..

    If this line of business (white label casinos) is not regulated properly, my vote is to delete them all. Make it illegal for all I care. This may seem a bit strange coming from me, but, I feel that honestly and integrity is on the line here.

    If you (OP) state that you do not like seeing these damn white label casinos multiplying like flies on a carcass, I am sure you are not alone. In fact, I feel like that as well.

    That is why I posted this and vote for better regulations asap.

    Sorry if I offended anyone or any company. It is not my intention to offend anyone but it is to improve there where possible. And preferably asap.
     
    5 people like this.
  6. Aug 23, 2007
  7. aka23

    aka23 Dormant account

    Occupation:
    Technical
    Location:
    Planet Earth
    I don't think Total E Soft is a new entrant into the market. They've operated white labels through You must register/login in order to see the link. for years. Note that TotalESoft posts here, and their situation has been discussed.
     
    1 person likes this.
  8. Aug 24, 2007
  9. Zoozie

    Zoozie Ueber Meister CAG PABnonaccred

    Occupation:
    Software Developer
    Location:
    Denmark
    Nice presentation actually. I still laughed at "Dorothys Palace", not that I have anything against gay people at all.

    But the picture was just really gay!

    Many of the casino front pages are well designed though. But like everyone else here I disprove of white labels casino. There are enough casinos out there and the casino games are the same at all the white label casinos from same provider, so I do not really believe in the marketing plot anyway.
     
    2 people like this.
  10. Aug 24, 2007
  11. Simmo!

    Simmo! Moderator

    Occupation:
    Web Dev.
    Location:
    England
    The way regulation is going maybe this will provide a safety net for players in time to come. When the USA finally gets its head out of its arse and realises a regulated environment is a safer and more sensible (and lucrative no doubt) option for its people, and with the UK regulation from 1st September liley to have an effect on not only casinos, but affiliates too, hopefully more transparency will be present to ensure white label operations are operated properly.

    At the very least, the UK legislation will either force the providers into stricter licensing jurisdictions, or cut down on their marketing potential.


    That's what worries me most. When I play a casino I don't want to play, or want to know that I'm playing, some low budget, under-funded operation where I am potentially going to have cashout hassles on any half-decent win.
     
    1 person likes this.
  12. Aug 24, 2007
  13. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    I agree - at least with the Playshare guy he gave an undertaking that Playshare (and by association presumably Microgaming) would stand behind their white labels and safeguard the player in the event that things went wrong.

    I wonder if Total E Soft will give the same assurance?
     
    1 person likes this.
  14. Aug 24, 2007
  15. goldeninternetc

    goldeninternetc Dormant account

    Occupation:
    owner casino site
    Location:
    holland
    In case you are referring to me as the Playshare guy, I would take the casinos on my domains off line immediately if things where not looked after the way they should.

    As I stated before, I would not even have them on my domains if all details where not covered in the legal binding contract I signed with them.

    So far, there has been no problems at all. There are players playing in the casinos and we have not received one complaint.

    Players have had winnings and have been paid promptly!
     
  16. Aug 24, 2007
  17. Simmo!

    Simmo! Moderator

    Occupation:
    Web Dev.
    Location:
    England
    I think he was referring to the rep who came and posted :thumbsup:
     
  18. Aug 25, 2007
  19. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    That's right - if things went pear-shaped the white label owner would likely not be in a financial position to look after his/her players - hence the necessity for the assurance that the companies behind the white label (the "sub-licensor" like Playshare and ultimately the software provider who agreed to its software being used) will support the player if things go awry.

    Playshare appears to be a well funded and well managed company, and Microgaming has shown in the past on at least three occasions that it will look after players left unpaid when a licensee goes down - it's the principle I'm talking about - not this specific case.
     
  20. Aug 25, 2007
  21. spearmaster

    spearmaster RIP Ted

    Occupation:
    Devil's Advocate
    Location:
    Heaven
    I think it should be pointed out that there are different kinds of white labels.

    Most white labels are nothing but skins for which a particular party has been given the rights to do the marketing for - but it is still the same operator who is responsible for maintaining the finances. In the case of Playshare and Total E Soft, I believe their white labels fall under this category, even though Playshare is itself the licensee of a software, while Total E Soft is a software manufacturer.

    Some white labels, however, apparently sublicense their software where the sub-licensor is responsible for all financial arrangements and must share some of the proceeds with the main licensor. I believe we've seen a few of these in the past (can't remember which off hand) including the one where a college student was allowed to operate a casino and obviously sustained significant losses.
     
    2 people like this.
  22. Aug 25, 2007
  23. mrracetrack

    mrracetrack Dormant account

    Occupation:
    Retired
    Location:
    North of Pluto
    spearmaster posted:

    I believe that was a Futurebet site.

    Futurebet was one of the worst managed companies... and allowed just about anybody to open a casino.

    Futurebet became one big "black eye" to the online gaming industry.
     
    2 people like this.
  24. Aug 25, 2007
  25. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    Definitely agree with you on Futurebet, but the 19 year old casino operator was on the IGS platform (tweaked Futurebet source code, I understand) from Argentina....and it was like getting teeth pulled to get them to do the right thing after the teenaged operator quickly went bust!

    There's quite a lot of comment on the incident in the archives here.

    Really great DD......not!
     
    1 person likes this.
  26. Aug 27, 2007
  27. goldeninternetc

    goldeninternetc Dormant account

    Occupation:
    owner casino site
    Location:
    holland

    haha, lol woops. :p I did not notice..
     
  28. Oct 26, 2007
  29. AussieDave

    AussieDave Dodgy whacko backstabber

    Occupation:
    Gaming SEO Specialist & Casino Webmaster
    Location:
    Australia
    Hi all,

    (remove x's) xxxhttp://ownacasino.co.uk/index2.html why are they using MG game screen caps?

    They don't use MG software, do they? (As far as I knew they've always used out of date, old software that you'd be going to get anyone to deposit at).

    After finding this (the MG screen caps) I did some digging on xxxhttp://www.totalesoft.com

    Found @ least one shill with the possibility of two on their home page.

    [​IMG]

    I couldn't find Pharaohs Casino, but did a whois on CasinoMillionaire.com and found that it's owned by Totalesoft.com and has been since 2000. (all whois info at bottom).

    I then did a whois on totalesoft.com which was first registered in 2004.

    Hence more proof that CasinoMillionaire.com testimonial on the totalesoft front page is a shill.

    Which also stands to reason that the Pharaohs Casino testimonial is also lies as well.

    I then found further domain that they own, one was casinotropez.co.uk
    The weird thing about this was their using a casino tropez (playtech casino) landing page.

    If your casino software is so great, so fantastic, wouldn't you been using your own software? I found that really bizarre.

    BTW their offices are in Gibraltar, however their game servers are in Costa Rica. I think I read somewhere that they were claiming to hold an online gaming licence in Gibraltar, however, looking here:
    xxxhttp://www.gibraltar.gov.gi/gov_depts/internet_gaming/internet_gaming.htm

    Their not on the list!

    For those looking at join the ranks of this white label casino group, I'd be cautious.


    --------------------

    Registrant:
    Total E Soft Limited
    Suite 2
    Portland House
    Glacis Road
    Gibraltar, Gibraltar NA
    GI

    Domain name: CASINOMILLIONAIRE.COM

    Registrar of Record: TUCOWS, INC.
    Record last updated on 07-Sep-2007.
    Record expires on 06-May-2008.
    Record created on 06-May-2000.

    ------------------------------

    Registrant:
    Total E Soft Limited
    Suite 2
    Portland House
    Glacis Road
    Gibraltar, Gibraltar NA
    GI

    Domain name: TOTALESOFT.COM

    Registrar of Record: TUCOWS, INC.
    Record last updated on 29-Sep-2007.
    Record expires on 19-Oct-2008.
    Record created on 19-Oct-2004.

    ----------------------------
     
    1 person likes this.
  30. Oct 26, 2007
  31. SlotsWizard

    SlotsWizard Webmeister webmeister

    Occupation:
    I currently work for the Wizard of Odds
    Location:
    North of Antarctica
    Don't forget about this thread where we exposed their video poker games as being clearly rigged... in case the 109%-return paytables weren't evidence enough. :rolleyes:

    After we posted about it they "threw the switch" and reverted their paytables and play mode back to normal, but I wouldn't trust any casino that can make this kind of switch so easily.

    I do list their video poker games and paytables on my web site, but you won't ever catch me promoting them.
     
  32. Oct 26, 2007
  33. AussieDave

    AussieDave Dodgy whacko backstabber

    Occupation:
    Gaming SEO Specialist & Casino Webmaster
    Location:
    Australia
    Hi SlotsWizard,

    Thanks for the link, just took a look at it. What can I say, that hasn't already been said except :eek:

    Combine the two threads and you've got some serious funky, flaky sh#t going on.
     
  34. Oct 26, 2007
  35. lojo

    lojo Banned User - repetitive violations of <a href="ht

    Occupation:
    Tradesman
    Location:
    USA
    Please keep it up trezz. The community needs your expose's, it's just information, and I for one, totally appreciate it.

    I've given casinoshare or playshare the benefit of the doubt (is that the group or the affiliate label?) on this issue, because the other two 'current' issues were (or are being) dealt with satisfactorily. (sdaddy bonus terms, uplink from CM)

    I do have an issue with white labels (is this the proliferation of Rivals?) because I'm a newby and absolutely do not understand the relationships of marketer - casino - customer

    If Mario knows why knock-offs are acceptable to the market I am all ears, but unless they originate from GM, I'm not going to personally ask him what its all about.

    Lets find the source, and ask the motive.

    It's all yours Trezz, and I back you up from here.
     
    1 person likes this.
  36. Oct 26, 2007
  37. SlotsWizard

    SlotsWizard Webmeister webmeister

    Occupation:
    I currently work for the Wizard of Odds
    Location:
    North of Antarctica
    Heh heh ... just for giggles I went and calculated the odds of those two hands in a row that I got.

    It wasn't as astronomical as I thought - a mere 1 in 4,979,989,701,006,640. :D

    The formula is (11559/16215)^50 * (32/47)^50
     
    1 person likes this.
  38. Oct 26, 2007
  39. lojo

    lojo Banned User - repetitive violations of <a href="ht

    Occupation:
    Tradesman
    Location:
    USA
    fiddy fiddy?

    I'm daft
     

Share This Page