Marketing Director - Canada

[greghorner]

Our client is a well established online casino with years of proven success. They are a high profile operation with a well established brand. They are growing and aggressively expanding their online presence. This is an excellent time to be joining this organization. They are seeking a Marketing Director.

Marketing Director, Montreal

The Marketing Director will lead and manage all the activities and staff within the marketing department.

manage the implementation of marketing plans designed to increase market share (ie. affiliate programs, SEO, direct mail programs, etc)
compile and analyze market research.
lead the creative and production teams to develop effective promotional materials.

Required experience;
senior level marketing experience leading a marketing team.
proven track record of success.
minimum of 5 years online marketing or advertising background, egaming experience not required.
strong communication and analytical skills.
MBA degree preferred.

Compensation: commensurate with experience, additional bonus based on performance, full benefits, company paid relocation if required.

Contact: Greg Horner, Senior Recruiter
Corporate Recruiters Ltd.
Email: greg@corporate.bc.ca
Toll Free (North America): 1-866-832-4203
International: (01) 709-834-4218

 

[Pinababy69]

Greg, whatever you do, if a guy named Boaz Sasson applies for the job.....RUN!!! Well...unless you want your company out of business within a year.

 

[greghorner]

why?

 

[Pinababy69]

Boaz was an integral part of the marketing team who worked for Jackpot Factory, and who was responsible for this lower than low SEO campaign.

https://www.casinomeister.com/forums/threads/jackpot-factorys-inspirational-stories.12659/

I doubt you'd want to (nor have the time to) read through the whole thing...but basically he hired people to write a bunch of "stories" about people with cancer, people who were suicidal, women in domestic abuse situations, people with ADHD, compulsive gamblers, etc. and loaded them with target words like online slots, keno, etc. There were thousands of them saturating the internet. When it was discovered by a poster here at CM, there was a general feeling of outrage (and rightly so), that a casino would stoop so low as to make fun of disadvantaged groups of people, and possibly even target people who should NOT be gambling. Boaz signed up to the board here, and well, let's just say he didn't do himself any favours. Didn't see a thing wrong with it. Not the type of person you'd want running your marketing department I don't think...well, unless your organization has zero morals/ethics, and cares not about offending almost everyone. JMO, and a heads up for you. He may still come here to read.

 

[tennis_balls]

you're hired, pinababy

can you start Monday?