Kiwi Casino marketing


Dormant account
Jul 10, 2007
I wasn't sure if this was the right forum to post in, as I have never played at Kiwi Casino, but I find their marketing ridiculous. Their banner ad says 300 bonus, PLAY Blackjack, BJ WINNER, yet their bonus terms make is clear that "only bets placed on all sorts of Slots games do fulfill the player's obligations with regard to the minimum wagering requirements".

I mean sure, I don't doubt that you can play blackjack there, but shouldn't the banner say PLAY Slots?


Keep winning this amount.
Mar 10, 2005
The Terms change all the time and a small company can't design banners to every promo I'd say..

Their T&C page has not changed since June, so I'd think that's ample time to change the banner...:rolleyes:

Please note that only bets placed on all sorts of Slots games do fulfill the player's obligations with regard to the minimum wagering requirements.


You type well loads
Oct 14, 2004
United Kingdom
The banner is misleading in the current climate because playing Blackjack could result in winnings being confiscated.
They put ALL the emphasis on Blackjack, yet say nothing about slots and big slots winners, this is deceptive marketing as it implies Blackjack is a suitable game to play with the sign-up bonus. As this is an ANIMATED banner, there is plenty of scope to add the rider that the 300 SUB is a slots only offer.
Too many casinos are resorting to psychological deceptions in their marketing strategy, designed by experts in consumer behaviour - whereas the hapless customer stands little chance of seeing what is REALLY going on, as these marketing ploys are designed by experts such that the average consumer will believe what the casino wants them to.
This is also why so many players end up making mistakes and having winnings voided - they read the advertising, and assume it to be the whole deal without thinking to check the small print, which often contradicts parts of the advertising.
The crafty thing about the above banner is that it does not actually SAY that BJ counts, but uses trickery to lure the customer into making the implied connection between the SUB and Blackjack play. The casino can then claim the customer was wholly to blame for not "understanding" the offer, and can demonstrate that they never actually SAID play at BJ was OK.
The ONLY way to avoid being fooled is to ignore the big promises on advertising, but look at all the terms for every offer. In this case, it would show that the 300 bonus has nothing whatsoever to do with the information about Blackjack.
As pickings get poorer, we can expect more trickery from marketing departments, as well as nastier treatment for those who have the cheek to actually WIN from any SUB.


Dormant Account
Nov 10, 2004
Here is another example; English Harbour this time (thanks MSN!).

It should read '125 free, play roulette, have your money confiscated' because that's what will happen if you play roulette with the bonus.

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