Is Virtue Fusion the next Playtech acquisition?


RIP Brian
Feb 22, 2001

Could Virtue Fusion be in Playtech's sights?

The UK online bingo development company Virtue Fusion, which provides the backend for online bingo at major companies like Rank's Mecca, William Hill and Bet365, could be Playtech's next acquisition, according to an exclusive and unsourced report from eGaming Review this week.

Spokesmen from both companies have refused to comment on the story.

In its report, EGR claims that Playtech is close to sealing a deal to buy the online bingo software provider, despite already offering a bingo product in tandem with its poker, casino, mobile and live-dealer products.

It is not known how much the rumoured deal might be worth, and other confirmation has not thus far been forthcoming, although earlier this week Playtech spokesmen reaffirmed the company's intention to continue pursuing an aggressive acquisition strategy.

Playtech's last major online acquisition coup was the takeover of Tribeca Tables, which brought a significant number of online poker sites into the Playtech fold after the UIGEA was signed into law in late 2006. The deal, worth $75 000, included the transition of the poker operations of sites like Paddy Power Poker, VC Poker and Blue Squares poker operation to the iPoker network.

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