Is running a casino affiliate website legal in US?

LuckyLook

Dormant account
Joined
Jul 21, 2015
Location
Santa Monica
Hi there,

I couldn't find a similar thread, so I post a new one. So, is it legal to run a casino affiliate website in US and target US traffic?
My company is registered in California, US and I promote fully licenced casinos accepting American players. However, I found some opinions that it's not so clear and running such business might be risky.
 

Casinomeister

Forum Cheermeister
Staff member
Joined
Jun 30, 1998
Location
Bierland
Hi there,

I couldn't find a similar thread, so I post a new one. So, is it legal to run a casino affiliate website in US and target US traffic?
My company is registered in California, US and I promote fully licenced casinos accepting American players. However, I found some opinions that it's not so clear and running such business might be risky.
I'm not giving you legal advice, but this is pretty much how it goes:

If you are promoting online casinos in the States, targeting US players, you really have nothing to worry about - especially if you are promoting US licensed casinos (Borgata, VirginUS, Caesars, etc.). In order to do so, you need to hold a vendors license from NJ. If you have a mixed bunch, let's say some casinos that are not licensed in NJ (who take US bets) and some that are, then you may run into problems with New Jersey who would consider that a breach of your licensing terms and may negate your license.

There are a few attorneys that have looked at this in the past several years, and have come to different conclusions - Casinocity.com took on the DoJ many years back on this and there really was no outcome of it either. CC claimed that advertising is a form of expression, and that there was no law that forbids advertising online casinos. There wasn't never any definite outcome on this.

The best thing to do is to ask a competent attorney who specializes in gaming law in the States. If you need contacts, please let me know.
 

LuckyLook

Dormant account
Joined
Jul 21, 2015
Location
Santa Monica
Thank you for your answer, Casinomeister!

This is exactly what I've researched. I'll feel safer if I asked some attorney for sure. Can you send me some contacts through PM? Thanks a lot!
 

MichaelBluejay

Full Member
webmeister
Joined
Jun 16, 2004
Location
In Austin, Texas, man
I know this is an ancient thread, but it still comes up prominently in Google searches, so it's still being read.

I wouldn't say that a U.S. affiliate promoting unlicensed U.S. casinos has nothing to worry about. Some states have laws that say that "promoting" or "encouraging" gambling is just as illegal as running a gambling operation. On the other hand, to my knowledge, there is almost never legal action against casino affiliates. On the other *other* hand, that's not to say it will never happen. This is a big issue and can't be explained well in a forum post, so I refer you to
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, which I just wrote after someone had a similar question on another website.
 

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