The casino rep has explained to you in some detail (via PM) how this email is coming from a marketing company and not from them. And they've repeatedly asked that you forward the originals so that they can trace the source. It seems you have not cooperated but prefer to harass them publicly over it. I'd say it's "put up or shut up" time. Kvetching about a problem but doing nothing to resolve it is just pointless bellyaching.
I had not been told to forward anything at the time of posting, I had an explanation that marketing companies could send such material, but had to use their own lists, and there was no way to get any data from CR. It is STILL misleading to explain that I am getting the emails due to being a CR member, as this isn't something they can possibly know, but it does give the impression to the recipient that they have access to the player emails from CR in order to send only to CR members. Other programs have told affiliates that they must use the creatives "as-is" when targeting the UK market, and not add potentially misleading statements or alter them in any way. They are clearly trying to mitigate against the risk of an affiliate altering the material or adding anything that could cause the UK regulators to rule the marketing to be in breach of the rules.
The bottom line is that they are getting paid for the traffic they generate from such methods, and this is what fuels the spamming industry. There would be no point in such spamming if they were not able to make any money from it.
This issue of CR spam has been going on for YEARS, and nothing much has been done about it despite numerous threads here on the subject.
Funny how an investigation by the ICO has operators failing over themselves to finally nail the problem.
Although there are many other offenders, CR has been one of the most prolific beneficiaries of spam marketing, so they are one of the key targets to go after in trying to clean up the spam problem.
Despite spam filters, spam has caused a SEVERE problem for me because in the arms race between spammer and filter my ISP went too far and ended up blocking legitimate emails at source with the user having absolutely no control over the issue, and I was unable to effect the transfer of money to my PayPal account because key verification emails were getting blocked. The ISP won't budge on the issue, saying it's up to senders to properly set up and register their email servers according to their standards.
I am STILL failing to get some emails, including critical ones, and I can only resolve the situation when I know to expect such an email, and can then query its non receipt.
I am probably not seeing the true extent of the problem, and these 8 CR spams in 4 days are probably the result of the next step in the arms race, finding away past Virgin Media's new and draconian filter.
If it seems that I am focussing on CR and letting the others off, this is not so, it's because CR affiliates have been the ONLY spammers to hit my mailbox since I began this examination. The rest are probably getting killed at source by the ISP filters, and it's impossible to see them.
Before I began, I have received the occasional spam for operators like Lucky247, Casumo.
Today is a little different. 1xCR 1xPlaymillion 1xlottoland