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Instant Play experience!

Discussion in 'Casino Industry Discussion' started by JasonFTA, Jun 8, 2015.

    Jun 8, 2015
  1. JasonFTA

    JasonFTA Dormant account

    Occupation:
    Head of Affiliates Marketing
    Location:
    South Africa
    Hi All,

    Quick question. I have had a few heated debates with both my SEO guy as well as my Head Designer regarding the player experience via Instant Play.

    My SEO guys believe that playing the Instant play version within the website is #1 good for SEO ranking etc. #2 A better experience for the user as it's simple and basically one click away from playing.

    I tend to disagree on the player experience. I think when you launch the instant play in a separate window and create a "lobby" like theme, that the player feels that it is an authentic casino lobby, instead of just a pop-up window.

    We are in the process of re-building one of our sites and my SEO guys wants to go the route of playing off the site and I don't think it's the way to go, but maybe I am wrong. Please let me know your thoughts.

    My suggestion is going the route of how our raging bull instant play works. Please feel free to try it out: play.ragingbullcasino.com and coment accordingly.

    I have created a coupon code for you guys to test and comment on. Coupon Code: CASINOMEISTER15

    Looking forward to hearing back from you guys!

    Best Regards
    Jason
     
  2. Jun 8, 2015
  3. MiltonW

    MiltonW Experienced Member

    Occupation:
    Developer
    Location:
    Netherlands
    SEO always wins.
     
  4. Jun 8, 2015
  5. JasonFTA

    JasonFTA Dormant account

    Occupation:
    Head of Affiliates Marketing
    Location:
    South Africa
    Thank's MiltonW - So I guess it's:

    SEO 1 vs. Player experience 0

    Feel free to give more feedback guys!

    Regards
    Jason
     
  6. Jun 9, 2015
  7. Zabier

    Zabier Experienced Member

    Occupation:
    Writer
    Location:
    Cardiff
    Yeah SEO wins over all else. On a player experience level, I think I prefer instant play for convenience. If they could have instant play but embedded on a website then that would be cool.
     
  8. Jun 9, 2015
  9. JasonFTA

    JasonFTA Dormant account

    Occupation:
    Head of Affiliates Marketing
    Location:
    South Africa
    Hi Zabier,

    Thanks for the feedback.... SEO 2 vs. Player experience 0 ...lol...

    Did you try out our instant play on Raging Bull?

    We are in the process of building an instant play that is embedded on the page. But personally I don't like it.
    I will keep you all posted on the progress!

    Regards
    Jason
     
  10. Jun 9, 2015
  11. Zabier

    Zabier Experienced Member

    Occupation:
    Writer
    Location:
    Cardiff
    Do you not like the current prototype of the embedded instant play you've got going or do you not like the idea of it entirely?
     
  12. Jun 9, 2015
  13. JasonFTA

    JasonFTA Dormant account

    Occupation:
    Head of Affiliates Marketing
    Location:
    South Africa
    Hi Zabier,

    I love this current version of the Instant Play on Raging Bull. But my SEO guy wants us to go another route with our sister casino. Where you play directly off the main site (login to site and play off games page). I am not a fan of that route.

    So did you try it out?

    Regards
    Jason
     
  14. Jun 9, 2015
  15. Harry_BKK

    Harry_BKK Senior Member CAG mm1

    Occupation:
    job is OK
    Location:
    Balcony
    Trying it now :)

    EDIT - Here's my verdict:

    My preference is the lobby style you have at Raging Bull. I play many sites where the main page is cluttered with all kinds of information (promotions,current winners, etc etc) and on top the available games. I much rather prefer your approach where you have kind of a lobby when playing.

    I must also state though that i always preferred a download version of a casino software to the browser based (reasons, see above).


     
    1 person likes this.
  16. Jun 9, 2015
  17. asm

    asm Experienced Member PABinit

    Occupation:
    teacher
    Location:
    Finland
    Instand play, and it has nothing to do with SEO for me. Downloadables cheap looking, ugly, noisy, clunky and add nothing.
     
  18. Jun 9, 2015
  19. JasonFTA

    JasonFTA Dormant account

    Occupation:
    Head of Affiliates Marketing
    Location:
    South Africa
    @ Harry_BKK - thanks for the feedback. I take it you enjoyed the look of the Raging Bull Casino instant play.
    @ asm - My SEO guys feels it makes the site more sticky (more time spent on site, increases ranking) - this SEO stuff is french to me ...lol....

    I really appreciate all the feedback guys. Always great knowing what the guys "out there" like or dislike.

    Regards
    Jason
     
  20. Jun 9, 2015
  21. byhc

    byhc Dormant account

    Occupation:
    Researcher
    Location:
    Canada
    I love instant play as long as it's not clunky, because it's just so much more convenient where ever I go.
     
  22. Jun 10, 2015
  23. rena35

    rena35 Senior Member

    Occupation:
    writing/poetry
    Location:
    cyber space
    I don't really like instant play. I love to play Keno even though it hates me ;) and few casinos has this game as an option in instant play.
     

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