Tips Heroes to stop UK affiliate programme


Unofficial T&C's Editor
Staff member
May 22, 2012
the bus shelter, opposite GCHQ Benhall
Due to the increase in gambling regulation in the UK, we have decided to stop all forms of affiliate marketing on this particular market. The UK is not a core market for the company from a revenue perspective, but in order to be compliant with the UKGC, an unjustified amount of time and resources were being allocated to it. Hence, a proactive decision was taken to stop our affiliate marketing in this geo.

Friday 3rd May will be the last day in which the Hero Affiliates tracking links will track new UK traffic in exchange for commissions. New players from the UK will still be allowed to register on Casino Heroes, but you will not earn any commissions from them - therefore, you are requested to remove from your websites all reviews (with tracking links) and imagery (banners, pop-ups, pop-unders, etc) with which you are directly targeting UK traffic by this Friday.

For those on a revenue share commission deal: kindly rest assured that after this date the existing UK players you referred in the past will still be able to log on to Casino Heroes and play, and their activity will continue to generate revenue share commissions for your affiliate account.

We thank you wholeheartedly for the affiliate marketing efforts you have conducted in the past, and hope you can continue promoting our brands in other stronger geos, namely Sweden and Finland

I did wonder why I hadn't received March commission yet, although that may be unrelated lol...