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Has it become too easy to start a casino?

Discussion in 'Affiliate Issues' started by justred, Nov 12, 2015.

    Nov 12, 2015
  1. justred

    justred Webmeister webmeister

    Occupation:
    Webmaster
    Location:
    AU
    For years I have kept a pretty close tab on new casinos. It just seems as if this year has seen way more "newbies" than I can ever remember.

    You can put this down to numerous factors, the most obvious being ease of launching a casino, relative ease to operate and lower entry costs.

    This has come about as a result of a number of what I would refer to as "cookie cutter" casino platforms like Every Matrix, Aliquantum and Progressplay to mention but a few. These are mostly hybrid platforms. You get a casino and you run the marketing. They do all the other stuff including processing, player support and so on.

    Now I don't want to rubbish these guys. Some of their casinos are good (e/g/ Every Matrix has some real solid brands on their books) but I find it alarming that there are so many of these clones / white labels around the place. I just don't believe that they will all survive. They offer not point of differentiation. They cannot deliver the kind of service that a dedicated support team can. I know enough about outsourced call centre and admin operations from my previous life to know that it's about a basic service level and keeping costs low. I believe that lots of them will get gobbled up or just disappear. That is not good for players.

    I don't see this model going away, quite the opposite, but I just don't feel it's going to be a good thing for your industry. It's too easy and relatively cheap.

    I'm not making a value judgement on any of these businesses because I don't claim to know much about how they all operate but I can say that if the player experience is going to be anything like the affiliate experience at these casinos I would tread carefully.

    Just curious to see what others think. Am I being unfair?
     
    5 people like this.
  2. Nov 12, 2015
  3. KasinoKing

    KasinoKing WebMeister & Slotaholic.. CAG MM PABnonaccred webmeister

    Occupation:
    House-Husband and Casino Advisor
    Location:
    Bexhill on sea, England
    No, not at all. I totally agree with you - there are FAR too many online casinos these days - it's just ridiculous.

    I was told earlier this year that there are something like 5,000 different ones - that's insane isn't it? :eek2:
    If I was somehow given the power, I would restrict new casinos opening to no more than 1 per month globally. But no-one has that power, so what can we do?
    I too can only foresee some sort of "meltdown" if it carries on like this - there simply aren't enough players to support that many casino operations.

    KK
     
    1 person likes this.
  4. Nov 13, 2015
  5. justred

    justred Webmeister webmeister

    Occupation:
    Webmaster
    Location:
    AU
    Seems absurd doesn't it?

    Just yesterday alone I received four requests from casinos that I have never heard of AND I make it my business to know about the new ones.

    More potential traps for uninformed players I fear.
     
    1 person likes this.

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