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Google Declares War on Content Farms

Discussion in 'SEO' started by BingoT, Feb 26, 2011.

    Feb 26, 2011
  1. BingoT

    BingoT Nurses love to give shots

    Occupation:
    Nursing & Run Bus Trips
    Location:
    Hartford,Ct
    Google has announced a major algorithmic change to its search engine, subtle in nature and perhaps unnoticeable to many users, but one that should dramatically improve the quality of Google’s search results.

    With this move, Google is targeting content farms — a common name for low quality sites whose main goal is to attract search traffic by piling up (mostly) useless content, usually by producing large amounts of low-quality text or by copying it from websites with original content.

    Google did not go into details of the change, which should impact 11.8% of Google’s queries (currently only in the U.S., with plans to roll it out elsewhere over time), but it does say that it will affect the ranking of many sites on the web.

    “This update is designed to reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis and so on,” explain Googlers Amit Singhal and Matt Cutts in a blog post.

    While the change will surely have many website owners up in arms (complaining that their website was unfairly ranked lower than before (we’re sure that in some cases they will be right), it’s a very welcome one.

    The popularity of Google’s search engine is still second to none, but Google has been plagued by black hat SEO practices and content farms for a while now, with the complaints from users slowly mounting over time. If Google manages to put an end to content farms or at least significantly reduce their influence in search results, it will be an important step in regaining the trust of its millions of users.
    Stan Schroeder
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    ==================

    Finding more high-quality sites in search
    Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

    Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

    We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.
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  2. Mar 5, 2011
  3. lots0

    lots0 Banned User - troll posts - flaming

    Occupation:
    I do nothing productive
    Location:
    Hell on Earth
    The first results of this google algo change are in and the SPAMMERS WON!

    We see reputable sites falling and content stealing SPAMMERS sites gaining ranking. Exactly the opposite of what google said they were expecting.

    Google screwed the pooch on this so called 'up-date'...

    Google has been frantically reinstating sites by hand in the last 36 hours as the fallout of this major google screw up starts to become clear... See the 'Cult of Mac' site that was just one of the many sites that were hand reinstated by google last night.

    Google's spin, their Press releases/Blog posts, and the truth are totally different in this case.
     
  4. Mar 5, 2011
  5. BillyBoy

    BillyBoy Dormant account webby

    Occupation:
    webmaster
    Location:
    This Planet

    Hello, first of all, sorry for my bad English language.

    I agree 100%. 3 days ago my Russian language slots site, with 100% unique handmade content down more than 600 positions in google.ru. And i know several good affiliates sites, that lost they positions at this week.
     

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