Google Adwords

[Webzcas]

I know a few webmasters on here have dabbled with using adwords since Google allowed gambling terms to be used once again.

I am seriously considering running an adwords campaign for my main portal Online Casino Reviewer - to coincide with the sitewide update I am currently implementing.

However obviously I do not want to throw $$$$ down the drain, so would appreciate any honest feedback webmasters can provide regarding the plus and minuses of using adwords.

Thanks