Gambling Affiliate Programs debuts

NicolasJohnson

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Are you suggesting, then, that the status quo should continue to pertain? Or is there another and perhaps more organised way of achieving something useful and practical?


There may be... I'd be happy to hear one. The biggest thing that I thing of to be done is regulation from Governments... but from what I can see that is a ways off.

Not only is there corruption in the gov... which I'm sure J Todd can testify is harder to 'punish' and can go immune with greater ease than corrupt online organizations (I mean even Antigua winning a world trade organization dispute didn't solve anything)... but also this whole 'internets tubes getting clogged' confuses the hell out of most legislators who from what I can tell, barely even understand how to use a computer, and probably can't even wrap their heads around the concept of gambling 'even from your bathroom'.

Kind Regards,
NicolasJohnson
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jetset

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I just don't see a uniform online gambling code run by governments across the world materialising anytime soon - hell, even in the EU the member states are having to be dragged kicking and screaming into the principle of free movement of goods and services LOL!

And even that is currently under attack by MEPs spurred on by state gambling monopolies.

In the States it's even more problematic with federal and state law disparities to address before international harmonisation in this eminently cross-border industry can even be considered.

So - outside jurisdictions like Antigua, the Netherlands Antilles and Kahnawake, all of which unfortunately have credibility issues - the only halfway effective government regulation we're likely to see is in the UK, with Alderney, Malta, IOM and Gibraltar to a perhaps lesser extent, having basically similar overall regulatory requirements but differences nevertheless.

In the past there have been "harmonisation" talks between these jurisdictions, but as far as I am aware that has not led to anything definitive or concrete.

Thus, we come back to the problem at hand - how does an association of affiliate programs, and for that matter of affiliates and players, come to grips with a fair and practical system that contributes to the improvement of all?
 

jetset

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Just reflecting on the last couple of posts it occurs to me that we may be starting to drift away from the main focus of this discussion, which is concerned primarily with Affiliate Programs, Affiliates and Players and how any new association of these can be practically managed as a fair improvement in the industry....if at all.
 

Casinomeister

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What is essential is to specify a criteria that each affiliate program has to abide by.

Number one is the understanding that they represent their properties. If the properties are failing to treat their players in a fair and ethical manner, then they should either be penalized or removed from the group.

Number two is how they treat their affiliates - the affiliate manager should have the same type of relationship with their affiliates as the casino manager has with their players. It should be a communicative and positive experience.

Number three are the ethical topics: advertising and marketing, fairness in stats, payments, etc.

The tough part is that there may be excellent casinos, but their affiliate programs suck, and visa versa. This is where you start running into problems.
 

Pinababy69

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What is essential is to specify a criteria that each affiliate program has to abide by.

Number one is the understanding that they represent their properties. If the properties are failing to treat their players in a fair and ethical manner, then they should either be penalized or removed from the group.

Number two is how they treat their affiliates - the affiliate manager should have the same type of relationship with their affiliates as the casino manager has with their players. It should be a communicative and positive experience.

Number three are the ethical topics: advertising and marketing, fairness in stats, payments, etc.

The tough part is that there may be excellent casinos, but their affiliate programs suck, and visa versa. This is where you start running into problems.

Such a simple post, yet so "on the money". It is almost precisely what I would have said if I were asked to summarize what is needed. I definitely want to see player issues incorporated into the big scheme of things.

Maybe even a player representative to deal specifically with that side of things.
 

brucefinaldi

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Guys,

Sorry if this is not a smart question, but does this mean the end of CAP? Will there be any more CAP conventions because of this?? I just asking because I will probably go to CAP Amsterdam, and I hope it will be worth it.
 

jetset

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I agree that standards/codes are necessary to have an equitable framework within which both programs and affiliates can work, with the players front-of-mind. How to implement and control these on an operational basis is also something that should be considered.

And the nature of the business indicates a probable need for some sort of unbiased dispute resolution channel or system imo. No point having a code and framework if there is not some way of adjudicating claimed transgressions.

And as we learned belatedly from the CAP meltdown, there needs to be an agreed fee structure, if indeed fees are required.

Instead of trying to take over or compete with competent providers of services (I'm thinking of guys like the terms and conditions watchdog, for example) GAP should perhaps think about bringing them on board as outsourced advantages - avoids having too many thumbs in too many pies.
 

jetset

RIP Brian
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I wouldn't think CAP is likely to give up the ghost just yet, and I imagine arrangements must already be far enough advanced for the Amsterdam event to go ahead....but a lot will obviously depend on whether affiliates or programs start cancelling their involvement.

My gut feel is that the conference will go ahead as planned.

Longer term, I think CAP has a massive repair job ahead of it - a fairly obvious conclusion given the events of the past few months. The formation and intentions of GAP must be a grave cause for concern.

Credibility is clearly at a low ebb and much will depend on what the management does next....and how they go about it.
 

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