Centrebet launches mobile platform


RIP Brian
Feb 22, 2001

Planning and development work pay off in Mfuse-Centrebet collaboration

A mobile gambling collaboration between Australian online gambling group Centrebet and the UK mobile technology provider Mfuse reported by InfoPowa late last year came to fruition this week with the launch of a fully operational mobile gambling site.

The result of 18 months of development and planning, the new site was finalised only after the owners converted to the Orbis OpenBet wagering platform. With its first operational trial during the recent Spring Racing Festival downunder, the new service performed admirably.

Increased betting turnover and a broadening of the Centrebet customer base are the goals of managing director Con Kafataris, who said: We foresee a sizeable revenue improvement over time as a result of the products portability and accessibility, and also as a flow-on from increased acceptance by consumers of other java-based mobile products.

We are confident the convenience and ease of use are plus factors that will excite punters, as well as appeal to sports fans who just want to view odds as part of the sporting experience.

Certainly our research shows that the service will be seen as attractive to regular on-line clients on the strength of them being able to make bets both at and away from the computer. The service provides a full complement of bet types meaning it is geared to meeting the demands of the broadest possible range of racing, sports and general entertainment wagering fans.