It just means that winning players never come back to give the casino a chance to win the money back.
If their system awards too many free chips, surely they should alter the system so that before awarding a free chip, it checks to see whether the last credit was a deposit, and if the last credit was a free chip, further free chips should not be awarded. The player would never know that a free chip was even on offer, and when they came to play, would NOT find their rewards account locked.
I also note than their cross marketing is VERY VERY AGRESSIVE INDEED, worse even than the notorious Virtual group or Cassava white labels. Worse even than Gold VIP Club. Even though I more or less have EVERY account going (most are dormant), I STILL get at least one spam a day to take a free chip, usually with a highly misleading advert claiming I have already been awarded, my email address has won, my cheque is ready to be claimed, etc....
They DELIBERATELY entrap players this way into using multiple free chips, yet they wonder why it keeps on happening, and they have to keep on blocking rewards accounts.
Renee is either very naive, or knows EXACTLY what is going on, but is not going to say as this is often seen as "commercially sensitive" because of the levels of "science" that goes into the modern marketing industry.
We have scientists in the industry that claim to have techniques that border on "mind control", and are subtle enough that only those aware of how it is done will spot the signs. "Black hat" SEO is a branch of this, tailoring sites whose only purpose in life is to push out "real" sites from the top rankings in search queries, yet designed to fool the customer into believing that what they have clicked on IS a "real" site, and not one of many designed to feed through to another site.
If you go into a supermarket and think you can smell lemons, you CAN - it is part of the science behind marketing, and is designed to make you feel comfortable on the premises, and wanting to stay. It also makes you feel "fresh", and thus likely to shop more.
With the internet, the shelves are replaced by websites, and adverts are the emails that drop into your email account - a bit like the leaflets that come through the letterbox.
Fortunately, my spam filter has learned to ditch well over 90% of the Casino Rewards spam mailers, but the odd one gets through, and the odd legitimate offer gets ditched.
I have also noticed that CR have grown lazy with their spam, as they can't even be arsed to fill in the blanks of the template with my name or my winning emal address, nor even to sign the fake cheque