casino advertising at World Cup

tennis_balls

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Mar 18, 2006
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Albuquerque, NM
While watching the World Cup, I have not spotted any of the familiar "888.com" signs that I usually notice in European stadiums. Maybe FIFA isn't allowing gambling ads?

What's up with that? I want to see a giant 32Red sign behind each goal!
 
tennis_balls said:
While watching the World Cup, I have not spotted any of the familiar "888.com" signs that I usually notice in European stadiums. Maybe FIFA isn't allowing gambling ads?

What's up with that? I want to see a giant 32Red sign behind each goal!
Only World Cup sponsors can advertise. Stadia that have sponsorship deals with companies had to cover up the sponsor's name and had to find an alternative name for the duration of the World Cup, e.g., City X Stadium instead of Company Y Stadium. There is huge money in sponsorships, the sponsors and FIFA protect their rights very strictly. The
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reported that on Friday, a number Dutch fans wanted to enter the stadium wearing trousers with the logo of Dutch brewery (I guess Heineken), and they were not allowed to do so, so they watched the game in the underwear.
 

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