caruso said:
Exclusive loyalty bonuses for customers only? Bah, don't make me laugh. It can't happen.
I couldn't disagree more.
It definitely can and, in my opinion, will eventually.
Already some of the Crypto's are going along the 'wager first then get your bonus' route, as opposed to the straight deposit/match.
In every industry throughout time - the businesses and organisations that keep their existing customers succeed. It's the hardest thing in the world to win a new customer, it's downright careless and foolish to then go and lose them.
The word of mouth and referral power of the internet is something that we've never experienced the likes of before. For the online gaming industry, the treatment of regular and loyal players will absolutely define whom stays the course, and whom falls by the wayside...
I would love to do a few months or years work at an online casino (and in fact might), just to get an insight into the marketing and targeting of different types of players. It's a fascinating industry, and one of which we'll see the priorities and strategies change dramatically in the coming years.