Betsson and Playtech team up


RIP Brian
Feb 22, 2001

Bespoke product to be delivered to Betsson to complement other Internet gambling products

Betsson, an associate company of the major Swedish public gambling company Cherry Fortragen has commissioned online gambling software developer Playtech plc to supply an online casino product to Betsson, itself one of the largest publicly traded online gambling operators to the European market.

Under the terms of the licence agreement, Playtech will provide Betsson with its download casino portfolio, consisting of over 110 games, and integrate its back-end system, allowing Betsson to effectively manage and maximise the potential of the portfolio.

The bespoke product will be tailored to meet the unique demands of Betsson and will cater for a range of local style games, initially in 11 languages, for players based mainly across Europe. The deal also includes the provision of Playtech's download casino to Betsson's additional brands Cherry and Casino

Mor Weizer, Chief Executive Officer of Playtech, commented: "We are delighted to have reached this agreement with Betsson, one of the largest online gaming operators in Europe, and look forward to a productive working relationship."

Thomas Kalita, CEO of Betsson Malta Ltd said: "We are pleased to add yet another quality product to our broad offering. Playtech's proven track record as a software supplier, supported by its wide range of languages is of great value to Betsson especially when
expanding into new territories."