- Joined
- Jan 8, 2009
- Location
- LONDON
The threat to white listing advertising appears to be a credible one and is being increasingly picked up by UK media, quoting senior government sources and the Culture Secretary himself.
Months back the Brit government back then intimated that it might have to take action on offshore outfits accessing the Brit market by advertising yet avoiding UK taxation; they were clearly irritated by Ladbrokes and Will Hill taking their online ops to Gibraltar to get a more competitive tax deal. As it turns out, Gibraltar has subsequently hiked its tax trate, but it's still more operator-friendly that the Brit one.
All the reports currently going the rounds have senior government people suggesting that 'white listed' companies interested in accessing the UK market will have to meet the requirements of the UK Gambling Commission and take out a 'secondary' licence....the operators aren't going to like the additional costs, but it's a big market that they will be reluctant to let go, even given the wide nature of internet advertising potential as an alternative to bring in UK punters.
Latest report are suggesting this new regime could be in place as early as within the next two months - around the end of March 2011.
WOW!! That is major!! and by end of March, would like to think they will follow through with this though I really cant see it happening.
Cue.....loads of industry bods taking MPs out to dinner and on expensive junkets to explain after a few bottles of top notch champagne why its not such a good idea...

Raj