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Another one bites the dust - IGT Partners affiliate program closure

Discussion in 'Affiliate Issues' started by conker, Aug 29, 2017.

    Aug 29, 2017
  1. conker

    conker Super Moderator CAG MM webmeister

    Occupation:
    Marketer
    Location:
    UK
    How this affiliate program got named after one of the biggest casino developers in the world I will never know. It appears to be a handful of 'probability' mobile bingo sites that will be going with it. Unlikely to affect a lot of affiliates, but still another program that will be vanishing very soon.

    You are advised to stop marketing their sites as affilite commissions will cease in December 2017, see email below:

     
  2. Aug 29, 2017
  3. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    Well that's a disappointment. They were looking at a possible Baptism by Fire.

    But honestly, casinos that only take UK players are destined to fail. I would imagine that punters in the UK would be playing at the casinos that have familiar street names (Ladbrokes, Willhill, Betfred, Gala/Coral, etc.).

    Ladylucks casino? :what: C'mon - what did you expect?
     
  4. Aug 29, 2017
  5. conker

    conker Super Moderator CAG MM webmeister

    Occupation:
    Marketer
    Location:
    UK
    Funnily enough, LadyLucks and Moobilegames were (and possibly still are) pretty big in the UK, having acted quick when mobile casino started to take off. These probability-powered casinos were on TV quite a bit.

    However, I have a feeling the rest of the market caught up and the probability software was a bit weak in comparison to say Playtech, Netent et al. Whether it has anything to do with the performance of these sites as to why the affiliate program is closing I don't know, but there is a chance that they have faded somewhat in the past few years.
     
  6. Aug 29, 2017
  7. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    Ladylucks sounds like someone screwed up when they bought the domain name. It should be ladysluck as in "Lady's Luck". IGT has a shitload of registered trademarked names - they could have used one of those. :rolleyes:

    MoobileGames LOL - taking advantage of a typo. :p
     
  8. Aug 29, 2017
  9. conker

    conker Super Moderator CAG MM webmeister

    Occupation:
    Marketer
    Location:
    UK
    Yeah, can't say I particularly like either of them as brands, however they enjoyed a period of low competition for a while, as others scrambled to build mobile compatible slots and table games.

    Haven't seen any TV ads for them in a long time, which might explain a lot.
     
  10. Aug 30, 2017
  11. Nicola

    Nicola Casino Affiliate MM mm1 webmeister

    Occupation:
    Web Developer
    Location:
    Green Park, London
    I'm not surprised by the announcement. Any casino which offers just IGT games in this day and age is never going to survive.

    A few months ago they announced they were going to offer NetEnt games on all their sites, the rep joined here at CM and they were at a few conferences I attended so I thought positive changes were on the way :(
     

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