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Affiliates dealing with the Penguin update

Discussion in 'Affiliate Issues' started by Jelena, May 3, 2012.

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Would you accept content from operators?

Poll closed May 17, 2012.
  1. Yes, it's good for both - us and the operators

    9 vote(s)
    69.2%
  2. No, it's too much work

    3 vote(s)
    23.1%
  3. I haven't thought of it

    0 vote(s)
    0.0%
  4. What is Penguin?

    1 vote(s)
    7.7%
    May 3, 2012
  1. Jelena

    Jelena Dormant account

    Occupation:
    Gambling Campaign Manager for Ukash
    Location:
    London
    Hello dear Affiliates :)

    Following the recent changes in Google Algorithms, and noticing that Penguin is indeed doing it's job and having a huge impact on search engine positions, I would like to know: would affiliates now be interested in Casino operators providing fresh content for them and working closer together in order to still stay on the top of the game (and the top of the google pages ;).

    In other words - at Grosvenor Casino we had a chat with our SEO guys and discussed possibility of requesting unique, fresh content on regular basis and forwarding it to our partners. Would this be potentially interesting for affiliates? What are the risks? What are the benefits?

    Let me know what you think and this might actually be coming to life soon if affiliates are of the same opinion - that this will be mutually beneficial.

    Cheers,
    Jelena
     
    1 person likes this.
  2. May 3, 2012
  3. baldidiot

    baldidiot Experienced Member webmeister

    Occupation:
    Webmaster
    Location:
    London
    If you mean providing each affiliate with their own unique articles, then this would probably be attractive to a lot of people! On the other hand if you're talking about providing the same article to all, then it will have little benefit from an SEO perspective. :thumbsup:
     
  4. May 3, 2012
  5. Jelena

    Jelena Dormant account

    Occupation:
    Gambling Campaign Manager for Ukash
    Location:
    London
    Hi baldidiot!

    Thanks for your reply, in fact we were considering working closely with a number of selected affiliates (those who show the most interest) and provide them with unique articles. :)
     
  6. May 3, 2012
  7. baldidiot

    baldidiot Experienced Member webmeister

    Occupation:
    Webmaster
    Location:
    London
    Then that's definitely worth doing :)
     
  8. May 4, 2012
  9. KasinoKing

    KasinoKing WebMeister & Slotaholic.. CAG MM PABnonaccred webmeister

    Occupation:
    House-Husband and Casino Advisor
    Location:
    Bexhill on sea, England
    I almost voted "What's a penguin?" :p

    Actually - I REALLY don't know - and I don't care!
    Sometimes I think webmasters get too caught up in SEO instead of just getting on with making a good site.
    I admit I'm an "SEO thickie" and have not made any serious attempt to improve my SERPs.
    I just take what I get.

    For example, Google "5c Roulette" and see what's No.1...
    (After the 3 Sponsored ads)
    Pure luck! ;)

    KK
     
    1 person likes this.
  10. May 4, 2012
  11. Jelena

    Jelena Dormant account

    Occupation:
    Gambling Campaign Manager for Ukash
    Location:
    London
    KK, not bad, first position :D Well, yes, it's funny how SERPs are still a mystery, when companies have whole departments working full time on these. )) Still, the way I see it it's a win-win-win. Just wanted to know your opinions, so keep them coming ;)
     
  12. May 4, 2012
  13. ultra100

    ultra100 Meister Minion MM webmeister

    Occupation:
    Sport, Aff.
    Location:
    Europe
    Hi Jelena,

    I would definitely be interested and my opinion is that many affiliates would be interested in this kind of co-operation. Furthermore, it's a win-win situation for both affiliates & operator. Operator would be getting higher exposure and affiliates would benefit from fresh&unique content on regular basis, which certainly saves money/time for them.

    Feel free to contact me via PM and we can discuss it in details.


    Regards,
    Alex
     
  14. May 4, 2012
  15. Mark_32Red

    Mark_32Red Affiliate Manager for Accredited Casinos

    Occupation:
    Head of Marketing
    Location:
    32Red Marketing Dpt
    Hey KK, I'm sure you would P..P..P..Pick It Up if you wanted too. :)

    (Sorry couldn't resist a biscuit joke!)

    Mark
     
    1 person likes this.
  16. May 4, 2012
  17. Jelena

    Jelena Dormant account

    Occupation:
    Gambling Campaign Manager for Ukash
    Location:
    London
    Thanks for the reply ultra100, I will definitely get in touch next week to discuss it in more details and when we already will request a few articles to start with. ;)
     
  18. May 4, 2012
  19. casinoplanet

    casinoplanet Dormant account webmeister

    Occupation:
    full time affiliate
    Location:
    Europe
    I tend to agree with KK on this.
    We're all active in a highly competitive industry, with many thousands of websites, all trying to get on page #1. The problem is that there are only 10 slots available and over 95% of the people don't bother to look at page 2 and up.

    I therefore focus on working on good AdWords and AdCenter campaigns. It's not free, but it definitely preserves me from having sleepless nights due to another algorythm update.

    Just my 2 cents though :)
     
  20. May 8, 2012
  21. Jelena

    Jelena Dormant account

    Occupation:
    Gambling Campaign Manager for Ukash
    Location:
    London
    This is 100% true, and the Adwords campaigns might be a good shortcut to the traffic generation. Yet would be interesting to see if this little project would have an effect, as in theory it should bring some results. :)
     
  22. May 8, 2012
  23. Simmo!

    Simmo! Moderator Staff Member

    Occupation:
    Web Dev.
    Location:
    England
    Hi Jelena,

    Personally I wouldn't be interested. There are two types of review: a factual one and an opinionated one. I prefer to read opinionated reviews and have been working more towards providing that for some time. I think an overview of a game will bore most players to death - if they haven't played it they want a couple of basics and then they want opinion. They also want to know if a game is rubbish or where a casino doesn't deliver what they want - that can only come from someone who's played it.

    From an SEO perspective I see the reasoning but again, over time reviews that don't capture the reader's attention will reflect badly on the website (to Google and other search engines as well as humans) - higher bounce rates, less "time on page", less "likes" and recommendations and if ever a manual reviewer popped their heads round the door, IMO they'd be likely to factor in "honesty", especially in a niche where every casino is "amazing", "delivers the ultimate gaming experience" and is without doubt "the best choice" and every game "captures your imagination", has "incredible 3D graphics", "transports you to a mediieval world full of riches and wealth" and guarantees an orgasm every 30 seconds :D

    I didn't vote "No" (but would have) because the reason is wrong ("it's too much work"). In fact it's quite the opposite my way - it's a lot, lot more. It's also a lot, lot more fun doing the reviews. ;)

    Cheers,

    Simmo!
     
  24. May 8, 2012
  25. baldidiot

    baldidiot Experienced Member webmeister

    Occupation:
    Webmaster
    Location:
    London
    Totally agree with you Simmo - I'd never take a review from an operator.

    But there are plenty of journalist-style articles that an operator could provide that would benefit a site. Eg: an article about Don Johnsons run at atlantic city, a guide to the biggest horse races or the strangest bets ever placed.

    That's the kind of thing I was thinking of - interesting, entertaining, factual and shareable content.
     
    1 person likes this.
  26. May 9, 2012
  27. Jelena

    Jelena Dormant account

    Occupation:
    Gambling Campaign Manager for Ukash
    Location:
    London
    Hi guys,

    In regards with content - the intention for sure is to provide readable material, not some keyword document that will be of no use for readers. Will have a discussion about this with SEO guys and see if we can bring this small project to life.

    Cheers,
    Jelena
     

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