Affiliate Program Capital

premiergaming

Banned User - bogus PAB
PABnoaccred
Joined
Oct 15, 2012
Location
england
Just trying to get a bit more knowledge on affiliate programs.

If an affiliate was on a CPA deal and he or she got lots of players through but the players didnt cover the CPA ammount. where would the affiliate program get the money to pay you?

Or has the affiliate program got alot of capital behind it?

Thanks
 

ultra100

Full Member
webmeister
MM
Joined
Jul 27, 2006
Location
Europe
There is an average player value number.

On the number of tens of thousands of players and more, average player value is for example $800 for the casino.
If they pay you $200 for the player, their calculation is we pay you $200 and we are good for $600 for the long term.
 

Jinn

Webmeister
webmeister
Joined
Jul 7, 2008
Location
I.S.S.
Or in many cases they would simply cancel the deal and not pay the full amount, claiming there were too many chargebacks/fraudulent players/bonus abusers etc.

Unless you're a big affiliate with a good source of high-quality traffic, CPA deals can often end abruptly and without the results you're expecting.
 

Simmo!

Moderator
Staff member
Joined
May 29, 2004
Location
England
Agree with Jinn.

The casinos are more than savvy when it comes to CPA. If it doesn't pay what they expect you will probably end up out of pocket yourself. The reputable casinos will almost invariably attach a minimum deposit amount to any player acquired on CPA and those that don't will probably just rip you off.

I'd never touch CPA myself if the option of Revshare is there: for that reason of course, plus there are 2 other major issues. Firstly, if you lose your traffic temporarily (hammered by Google etc), your revenue dries up there and then. You're screwed until you get your traffic back.

Secondly, finding the balance where both you and the casino are happy with the deal is very hard. If they are happy and keep extending, it probably means they got you on the cheap and you will invariably ask for more. If you are happy, they are probably thinking the deal is too weighted in your favour and will start to make the deal harder to achieve or pay you less.

The upshot of all that is that you have a relationship that is not mutually beneficial but in opposition. Consequently trust is harder to come by and trusting, mutually beneficial relationships are the key to success in ANY business.

I could go on and on about that: why you should never dispute on public forums, why you need to compromise on deals instead of going for the highest rates, etc etc, but I'll spare you :D
 

premiergaming

Banned User - bogus PAB
PABnoaccred
Joined
Oct 15, 2012
Location
england
This is where im worrying. Obviasly you can lose on both. If i was on Rev share and a few one time depositers came through then CPA would be better.But obviasly thats the risk and choice i have to take. But if this did happen and the casino was getting rubbish Traffic could they refuse to pay you?
 

Simmo!

Moderator
Staff member
Joined
May 29, 2004
Location
England
This is where im worrying. Obviasly you can lose on both. If i was on Rev share and a few one time depositers came through then CPA would be better.But obviasly thats the risk and choice i have to take. But if this did happen and the casino was getting rubbish Traffic could they refuse to pay you?

Depends entirely on the contract you have with them and how reputable they are. But I would guess some would, yes. No-one wants "Rubbish traffic" after all: that's what Facebook is for :D

Just make sure your contract is watertight. My advice would be go for Revshare every time on casino if you have long-term plans to stick around
 
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