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- Mar 10, 2005
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Take a look at what Taco Bell is trying to do
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An open letter to Zest up the Economy
March 12, 2007
Mr. Bernard Bernanke
Federal Reserve Chairman
20th Street and Constitution Avenue
Washington, D.C. 20551
Dear Mr. Bernanke,
It seems that the economy cant catch a break -- whether its Tax day, gas prices, or the housing market. And to top it off, this week an estimated 72 million Americans will watch endless amounts of college basketball. One firm projected that America will lose $1.2 billion in lost office productivity. In fact, you could say March 15 is NACHO DAY for the economy.
We have an idea to put some zest into the economy. On March 19, Taco Bell will introduce Zesty Nachos for the ridiculously low price of 99 at participating locations. Its our way to help spark the economy and keep some money in peoples wallets.
Since people wont be very productive this week due to basketball tourney viewing, heres an even zestier offer: if you help persuade Congress to make Thursday, March 15, 2007 a new national holiday, we are willing to reward America a free order of these new 99 Zesty Nachos. A day off for America and we will pick up the lunch tab -- sounds nice, right?
Sincerely,
Greg Creed
President
Taco Bell Corp.
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