Official 4ThePlayer Intro And Slot Announcements

4ThePlayer

I-Gaming Industry Representative
Joined
Sep 4, 2019
Location
London
Good Morning, please let me introduce us – we are 4ThePlayer.com a new casino games startup based in London.

We are a bit different to all the content providers out there now, making games from a player perspective. Being players ourselves we know what is frustrating and what we like! Expect great graphics, brilliant math and big win potential.

We also have lots of innovative ideas to make games more exciting and entertaining. We focus on quality over quantity – we won’t be releasing 20 games a year - much less. Each given the love and attention they deserve, also players deserve.

The company was founded by Andrew Porter and Chris Ash then joined by me – Henry McLean. Some of you might recognise the names as we all worked together as the original team behind Ash Gaming many many years ago – Chris being the Ash in Ash Gaming, Andrew being the math and Head Product guy, I ran the marketing.

Our first games are starting to go live later this year:
  • 9K Yeti
  • 100 Bit Dice
  • 1 Left Alive
As soon as I can share more details I will give you a run down. We are just doing final deals with platforms (where the games go onto before going live on a casino) so cannot share too much info until them. Although we have a little more info on our website.

Look forward to posting more soon :)
 

Harry_BKK

Dormant account
Joined
Dec 18, 2014
Location
Balcony
Good Morning, please let me introduce us – we are 4ThePlayer.com a new casino games startup based in London.

We are a bit different to all the content providers out there now, making games from a player perspective. Being players ourselves we know what is frustrating and what we like! Expect great graphics, brilliant math and big win potential.

We also have lots of innovative ideas to make games more exciting and entertaining. We focus on quality over quantity – we won’t be releasing 20 games a year - much less. Each given the love and attention they deserve, also players deserve.

The company was founded by Andrew Porter and Chris Ash then joined by me – Henry McLean. Some of you might recognise the names as we all worked together as the original team behind Ash Gaming many many years ago – Chris being the Ash in Ash Gaming, Andrew being the math and Head Product guy, I ran the marketing.

Our first games are starting to go live later this year:
  • 9K Yeti
  • 100 Bit Dice
  • 1 Left Alive
As soon as I can share more details I will give you a run down. We are just doing final deals with platforms (where the games go onto before going live on a casino) so cannot share too much info until them. Although we have a little more info on our website.

Look forward to posting more soon :)

So you all got fed up with Playtech and left to start 4ThePlayer?! 114243

Let's hope you don't end up being taken over by Playtech. They seem to buy studios like candy, the more the merrier. :D

Tough times ahead in this cutthroat business. Your first game should be spectacular to get any attention from the very spoiled player community! Any Playtech diatribe and you won't find many fans. :laugh:

Are you planning to set-up a marketing area on your site with downloadable logos/screenshots/game sheets/demo links etc without the hassle of needing to register? I have dozens of registrations and I am getting slowly fed-up with doing it. :D
 

VismundCygnus

Full Member
Joined
Feb 14, 2018
Location
London
Welcome!

When you say you'll do things differently, is there anything specific you can point towards? Im sure most providers would say they focus on the player, and I've never heard anyone that makes games say they focus on quantity over quality.
Not making 20 games sounds good though, I appreciate that!
 

4ThePlayer

I-Gaming Industry Representative
Joined
Sep 4, 2019
Location
London
Thanks for the warm welcome everyone!

To answer a few of the questions:

Are you planning to set-up a marketing area on your site with downloadable logos/screenshots/game sheets/demo links etc without the hassle of needing to register? I have dozens of registrations and I am getting slowly fed-up with doing it

Yes, we are working on one now, I have heard from a lot of people that they are fed up with registrations :thumbsup: Out of interest anything, in particular, we can provide to make your life easier or any pet hates other than registration :D

When you say you'll do things differently, is there anything specific you can point towards? I’m sure most providers would say they focus on the player, and I've never heard anyone that makes games say they focus on quantity over quality.

Sorry, I can’t show you exact examples yet, when I can share games hopefully you will see exactly what we mean. We also have lots of innovation and I don’t mean innovation for the sake of it. Innovation that improves the gameplay, making it more immersive, exciting and action-packed. We are also going to talk directly to the players - after all, it's you that play the games!
 

Harry_BKK

Dormant account
Joined
Dec 18, 2014
Location
Balcony
Thanks for the warm welcome everyone!

To answer a few of the questions:

Yes, we are working on one now, I have heard from a lot of people that they are fed up with registrations :thumbsup: Out of interest anything, in particular, we can provide to make your life easier or any pet hates other than registration :D

Thanks for your prompt answer Henry :)

The main things I need are logo horizontal and stacked (if the title is long), both without background, then a game background screen or other scenic shots to create the game cards and covers (first is 500x500, the second 1900x444), screenshots, game sheet and demo link.

I don't like to use a common 500x500 card because it looks the same on all sites and if possible prefer to create my own stuff. :) .... Especially when UK-focussed they have to be as neutral as possible to please the UKGC. :rolleyes:

Usually, I do game reviews 4 - 8 weeks before release, so the demo link is pretty important to get a feel for the game. But we are not always blessed with the luxury that early, so until I get the links I write the review using my experience and/or game sheets and then add the remaining part later.
 

4ThePlayer

I-Gaming Industry Representative
Joined
Sep 4, 2019
Location
London
The main things I need are logo horizontal and stacked (if the title is long), both without background, then a game background screen or other scenic shots to create the game cards and covers (first is 500x500, the second 1900x444), screenshots, game sheet and demo link.

Yep, we have got all that covered it has been thought about from day one.

Especially when UK-focussed..

We are committed to 100% adult design, no childish themes or styles - it's really important to us!

The confusing coin stuff is nonsense IMO which hardly anyone understands instantly.

Thanks, will take a look.
 

johnnybagel

Full Member
Joined
Mar 4, 2019
Location
Manchester
I always wonder what company's really mean when they say 'from a players pov' etc, because literally every company out there says the same stuff, "we're different" blah blah blah - but they don't explain how and then they do the exact same thing as everyone else as far as I can usually tell. Obviously there are developers who introduce new features and stuff sometimes but for the most part it's the same.

Anyway I'm looking forward to seeing what you come up with, especially the more adult slots - not adult in that way, obviously haha. Unless your making another Playboy type slot?

Oh and if you are taking requests I really like slots with more of a story element to them. Cheers!
 

4ThePlayer

I-Gaming Industry Representative
Joined
Sep 4, 2019
Location
London
Seriously no sub-96% stuff though please. 96-97% is where it's at. And no operator adjustable RTPs either, lol.

Totally understand on RTP, pleased to confirm the RTP of our first games:
  • 9K Yeti - 97%
  • 1 Left Alive - 97%
  • 100 Bit Dice - 98% - 99%
 

bamberfishcake

Senior Member
MM
Joined
Jan 8, 2019
Location
Essex
Totally understand on RTP, pleased to confirm the RTP of our first games:
  • 9K Yeti - 97%
  • 1 Left Alive - 97%
  • 100 Bit Dice - 98% - 99%

I like it like that! :)

I agree with the previous comments on info. Clarity in your game info.

I like the look of your portfolio. Would like to try some games when ready and my feedback will always be honest.

Thanks for giving us the chance to be involved!
 

dunover

Unofficial T&C's Editor
Staff member
webmeister
PABnonaccred
PABnononaccred
CAG
mm3
Joined
May 22, 2012
Location
the bus shelter, opposite GCHQ Benhall
One thing I urge you to do when people open the paytable. Please display current bet on top and the win values in real money. So people can relate directly. Here's a perfect example:

View attachment 114247

The confusing coin stuff is nonsense IMO which hardly anyone understands instantly.
Yes, that particularly annoys me too. Paytables should be dynamic and show the wins in relation to current stake. Some developers actually do this, i.e. represent the pays in the same way the RNG data is delivered such as 1.5x, 5x etc. Best though is the cash amount. The worst you ever saw are the Red Tiger ones which are so convoluted they even provide a formula in writing to 'help' the player work them out!
 

BosjeR

Full Member
Joined
Jul 18, 2005
Location
Sweden
I have a question. Do you think that many operators still rely on sorting casino lobbies alphabetically, and what do you reckon a supplier could do to take advantage?

Appreciated, and good luck guys!
 

4ThePlayer

I-Gaming Industry Representative
Joined
Sep 4, 2019
Location
London
Do you think that many operators still rely on sorting casino lobbies alphabetically, and what do you reckon a supplier could do to take advantage?
Appreciated, and good luck guys!

Every casino lobby is different, we design our game names to stand out and be different from all the endless ones out there.

Appreciated, and good luck guys!

Thank you!
 

SlotsMan542

Newbie member
Joined
Mar 8, 2018
Location
Stockholm
The current value being in the paytable deserves emphasis for sure - I'd also say don't drag the paytable out over like 8-10+ different screens to individual click little arrows through. Having the info in concise, digestible screens is so nice and not having it is very noticeable.
 
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