i once complained to pat about how a live chat operator talked sternly to me and called me a bonus abuser, and how i spent my 50 pound deposit in anger that night. i got the 50 comped back to me just like that within say 48 hrs. and was reinstated to the bonus invitation list (i had taken a 6 month hiatus from gambling altogether). they really appreciate their customers and know that the service aspect goes a long way to retaining repeat visitors.
and i win there a lot comparatively. lately i have been making deposits and not taking any bonus, and 32red paid consistently better than the others i frequented. maybe because at red i'm freaked to play in pounds, since the chips are worth so much, but the reward for it is there since my cashouts there are substantial.
who else is casinomeister's best rated three years in a row? probably can't and likely won't ever be outdone with the growth of the industry and changing laws and rules every week. red's rep is sterling though, and they'll be around til the end. probably boasts the fastest chat response time, always under 10 seconds (6-8 normally), a plus when you know some other chat windows: "thank you for waiting patiently, all of our operators are currently assisting others, we will be with you shortly..."

32red is gold standard.
and coincidentally, i dropped a $5 on a roulette spin in niagara, just played the one spin, in my head thought 16 black, spin comes, 32 red (someone had like $4 on the straight up i think). live and learn, i'm betting the third dozen from now on...