32Red - Bologna FC Partnership

rainmaker

I'm not a penguin
Joined
Dec 28, 2010
Location
-
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Press Release:

Bologna FC signs 32Red as official casino partner​

Award-winning gaming group 32Red and Italian Serie A football team Bologna FC have today announced a new exclusive partnership. The deal will see the 32Red brand become the official casino partner of the Italian club for the 2013-14 and 2014-15 seasons.

The partnership with the Serie A team will boost the profile of the 32Red brand in Italy, where the company has been regulated and licensed since November 2012. The sponsorship deal includes both on and off-line co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the Club's website.

Welcoming the deal, Ed Ware, 32Red's CEO said:

"We are proud to be partnering with Bologna, one of Italy's oldest and best known clubs. Our previous associations with Swansea City and Aston Villa helped establish 32Red as a trusted and leading casino brand in the UK and we see Bologna as an ideal partner to help promote the 32Red brand in Italy."

Daniele Montagnani, Commercial Director of Bologna FC, added:

"We are delighted to be entering into this partnership with 32Red, and we look forward to an ongoing and mutually beneficial relationship."

27 August 2013
 

PNEFOREVER2

Dormant account
Joined
Jun 3, 2011
Location
Preston,lancs
Only noticed at the weekend after watching the football highlights that they no longer sponsor Swansea City, they now sponsor Crawley Town who play in league 1.
 

lotusch

A little mix of Dutch and Irish
Joined
Jun 3, 2013
Location
Dún Dealgan
Nice deal,congratz 32Red...
Offcourse football is one of the best sports when it comes to sponsorship/advertising due to the popularity of the sport itself,the huge exposure on TV/Internet etc etc...
So well done guys!
 

conker

Dormant account
Joined
Feb 10, 2012
Location
UK
Crawley is a bit different to Swansea, but you never know they could get into the Prem one day!
 

Slotster!

I predict a riot.
Joined
Oct 17, 2004
Location
Location, Location!
Hospitality trips to Bologna will be almost identical to Swansea I'm sure.

Well played 32Red on the Crawley deal as well - you dragged Swansea up to play with the big boys... And in fact, look what happened to Villa when they took on a new sponsor - almost went down!

Good work.

Now give me some odds on back to back Crawley promotions :D
 

aceking123

Paleo Meister (means really, really old)
Joined
Mar 4, 2008
Location
uk
ahaaaaaaaaaaaaaaaa well this does explain to why there no longer paying out over the weekends it seems as all the staff are enjoying lots of sun over in italy drinking beer & wine hahahahaha:thumbsup:
 
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