32Red and BetDirect


Dec 7, 2004
Just got this promo email from 32Red saying that BetDirect has joined them this week. Haven't researched anything yet but I thought I'd ask you guys if you have any links on this news.

This is an interesting move from 32RED.

The management team primarily have a history in bookmakers/gambling portals - so it fits from that perspective. What's interesting however is an online casino start-up reversing into a more traditional 'bookmaking' business - as opposed to the other way round! (Ladbrokes, BetFred etc...)

Moreover, to have an established UK Operational base for when the (predicted) UK online laws are relaxed in 2007 - Is inspired...

Let's hope the market makers think the same when they eventually get round to re-evaluating the stock to somewhere near where it should be!

I came across a great quote on the LSE website the other week and forwarded it onto 32RED:

"The gambling known as business looks with austere disfavor upon the business known as gambling - Ambrose Pierce"


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