- Joined
- Mar 31, 2005
Google on the 24th April quickly followed up their latest Panda rollout with their new Webspam Algorithm, which they have called Penguin.
There has as a result been major changes in the serps, with many big sites plummeting like stones and other sites rising to the top.
From what I can tell so far, this looks like Penguin is doing exactly what it said on the tin, as the sites I am seeing dropping have either been over optimised or their linking is at fault. I don't buy the fact that EMD's are being hammered, as I am still seeing EMD's with good content still ruling the roost.
To me, this looks like those sites which have either bought a lot of links or have lots of links whereby the anchor text is written with google in mind and not the end user have been hammered and penalised as a result.
Although viewing several seo forums apparently google have screwed this update up....
Be interested to hear your own thoughts and experiences.
From my perspective, so far this update has been positive, with several of my older sites which I haven't touched for a long time getting a good boost.
There has as a result been major changes in the serps, with many big sites plummeting like stones and other sites rising to the top.
From what I can tell so far, this looks like Penguin is doing exactly what it said on the tin, as the sites I am seeing dropping have either been over optimised or their linking is at fault. I don't buy the fact that EMD's are being hammered, as I am still seeing EMD's with good content still ruling the roost.
To me, this looks like those sites which have either bought a lot of links or have lots of links whereby the anchor text is written with google in mind and not the end user have been hammered and penalised as a result.
Although viewing several seo forums apparently google have screwed this update up....
Be interested to hear your own thoughts and experiences.
From my perspective, so far this update has been positive, with several of my older sites which I haven't touched for a long time getting a good boost.
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