vinylweatherman
You type well loads
- Joined
- Oct 14, 2004
- Location
- United Kingdom
Just seen this on Facebook. This could actually be quite serious for the casinos who are being promoted because this is a fake testimonial advertisement, illegal under UK and European law. Since they are PAYING Facebook to be allowed to push this onto people's feeds, it cannot be reported to Facebook for what it is.
When I first visited, it was promoting Casumo casino, which doesn't even accept US players, making this quite a feat for that McDonalds employee. However, when I went back to make the screenshot, it had changed to promoting LeoVegas, and presumably this is a random rotation of brands so that each visit shows a different casino having hosted this specific win. One thing this does do is prove beyond doubt that this is "fake testimonial" advertising. Since some of these casinos have UKGC licenses, and these advertisements are being placed into the feeds of UK Facebook users, the potential for serious license violations being caused by this rogue affiliate are plain to see.
Funnily enough, this is the same fake testimonial that came to light earlier, but it was being used in the Icelandic market, and for Casino Rewards, so wasn't really going to get noticed. This however, IS going to get noticed, and by the wrong people in the end (UKGC, ASA, etc)
When I first visited, it was promoting Casumo casino, which doesn't even accept US players, making this quite a feat for that McDonalds employee. However, when I went back to make the screenshot, it had changed to promoting LeoVegas, and presumably this is a random rotation of brands so that each visit shows a different casino having hosted this specific win. One thing this does do is prove beyond doubt that this is "fake testimonial" advertising. Since some of these casinos have UKGC licenses, and these advertisements are being placed into the feeds of UK Facebook users, the potential for serious license violations being caused by this rogue affiliate are plain to see.
Funnily enough, this is the same fake testimonial that came to light earlier, but it was being used in the Icelandic market, and for Casino Rewards, so wasn't really going to get noticed. This however, IS going to get noticed, and by the wrong people in the end (UKGC, ASA, etc)