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Thread: Terms and Condition Changes - Brightshare (I Sense Something)

  1. #1
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    Terms and Condition Changes - Brightshare (I Sense Something)

    Changes to T & C's for affiliate programs I haven't encountered for a long time.

    Looks like Brightshare and Roxy Affiliates are the latest programs to introduce some crappy terms to their affiliate programs. There are many reports of Roxy actively closing down affiliate accounts with the reasoning that they are no longer producing new players. So much for life time revenue of an affiliates existing player base.

    Brightshare have as of this morning introduced a player quota. Basically if you fail to introduce one new player in a rolling three month period, your earnings on your player base gets reduced to 15%.

    Both moves are predatory and also unethical. Especially if as I believe they are in Brightshare's case being applied retroactively.

    I work with both programs and have not been effected by these changes ( YET ), but will not hesitate kicking them both off all my sites and group them with Wagershare and the Palace Group as blacklisted and rogue, should they not see the error of their ways.

    I also understand these programs are
    eCOGRA
    accredited. Well if this is the case, I will be joining the growing crowd who believe
    eCOGRA
    is a toothless organisation, with no ones interest but their members at heart, if they stand back and do nothing.

    I am also going to be flagging this with Bryan when he returns. Enough is enough. We all have businesses to run and families to look after. When I sign up to a program, I don't expect the goal posts to be moved years down the line.
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    I have sent PM's to the Roxy Affiliates Rep and also the Jackpot Factory Rep here on the forum notifying them of this thread and also requesting their response.

    Bryan as well as Max and Simmo have also been copied in on the PM.

    Any webmasters who want to comment on this, please do so. Without your voice then it is very likely nothing will be reversed.
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    Thanks for bringing this to
    CM
    .
    I read about this new Brightshare quota rule on another forum (
    AGD
    ) and was shocked that this highly regarded group would be going down that route.

    I did get notification that some terms would change, but the e-mail does not give the full details or say whether the changes are retroactive or not. Here is the e-mail (I've added numbers to the terms list):
    Dear Xxxx,

    As we announced recently, our clients have now moved to be hosted in Malta under a European license (LGA).

    Due to the changes in the market and current industry standards, we revisited the financial and business terms of the current Affiliate program.

    The terms were updated on the BrightShare site, and will be taking effect as of May 1st 2013.

    For your convenience, the main changes to the terms and conditions are listed below:
    1. Rev share will be calculated on a sliding scale according to the number of new players the affiliate brings in each month.
    2. We will continue with NO negative carry-over, with the addition of a high-roller policy.
    3. Payment will be made for new unique players that were not already active with any of our clients.
    4. Rev share affiliates will receive a single aggregated rev share payment each month for all products, markets and brands.
    5. Revenue share for markets that are closed (i.e. France, Italy, etc.) will be paid based on a reduced rev share percentage.
    We are, as always, 100% committed to our tag line: Playing Fair, Sharing Success. You will continue to enjoy all the benefits of affiliating with BrightShare, with top revenues, payments like clockwork and the dedicated support of our professional affiliate managers and support team.

    eCOGRA
    certification for both the affiliate program and the casinos will continue to be renewed annually, and our casinos will continue to work to produce the best offerings in the market, while entering new, attractive markets and incorporating the latest technology in the industry. This will include expanding their mobile offerings and providing affiliates with additional marketing tools to enhance their performance.

    Please do not hesitate to contact your affiliate manager with any questions you may have.

    These changes go into effect on May 1st, and as such, BrightShare reports will not be accessible during this update.

    We look forward to maintaining our strong partnership and continuing to grow our success together.
    The e-mail contained NO link to the terms on their website.

    In addition to the new "quota" rule, it looks like there are some other very predatory changes in there too:
    2) High Roller Policy... is that new?
    3) If you refer someone to one of their casinos but they happen to have already joined one of the others - they wont be tagged to you.
    5) They are reducing your "lifetime commission" on closed market players.

    To say I am very disappointed with Brightshare (if these terms ARE retroactive), would be an understatement!

    KK

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    I would state that i find that unacceptable, if there was no room for negotiation:
    Of course i'm pretty sure that any contractual agreement cannot be broken by either separate partner on a whim, so to speak.

    If a program is announced to be altered, for whatever reasons, and in the new structure/business model there would somehow be no room for running deals to continue, then a settlement should be arranged, which should ensure both parties to be satisfied.

    Thereafter it is up to the affiliate to see if they want to continue promoting the partner in question, under the new model.

    But if they just enforce it, and more or less screw you out of your lifetime revenue, that is in my eyes definitely rogue behavior.

    I am also curious what Bryan has to say about this, and of course the rest of the affiliates that roam the forum.
    I would also be interested in what the Casinos in question have to say for themselves.

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    I also read about this change on Brightshare yesterday, and i am about to remove them from all websites.

    It's unethical tactics and those terms have nothing to do with a serious affiliate program. To me, it appears like a 'method' to reduce revenue from both existing profitable affiliates and probably new ones.

    I'll keep reading this topic to see if there will be any change, if not, i will have to remove them from all my blogs/partners sites.

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    But if they just enforce it, and more or less screw you out of your lifetime revenue, that is in my eyes definitely rogue behavior.
    The affiliate accounts being closed by Roxy is ROGUE behaviour. Stealing an existing player base sent by those affiliates who signed up to the program on the understanding, that they would receive revenue for life, for those players they sent to Roxy.

    As for Brightshare, as KasinoKing mentions above, they have not stated whether the term changes are retroactive and have so far side stepped any question on this topic, on the other forums where they have been asked.

    Bryan is currently away but have notified him of this thread and I am very keen on his input on this.
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    If these terms are applied to take effect on players referred from the date the term is implemented, that isn't unreasonable in that it gives the affiliate a choice as to whether to refer under those conditions going forward.

    If however they have been applied retroactively then while it might be within the "we can do whatever we want whenever we want" rule, it would be unethical to do so
    IMO
    . It would also tell you something about the way affiliate arrangements are viewed by casino management.

    Some clarification would be good.
    Rightlander.net - Awesome landing page monitor and reporting tool for affiliates. Totally free to try.

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    If these terms are applied to take effect on players referred from the date the term is implemented, that isn't unreasonable in that it gives the affiliate a choice as to whether to refer under those conditions going forward.
    I agree with this. But the problem is, Brightshare have so far not been forthcoming with any answers to any questions, although their rep hasn't visited the forum yet today, so would not have seen my PM pointing them in the direction of this thread.

    As for Roxy closing affiliate accounts. That is bang out of order to be honest. It costs nothing to keep an affiliates details in a database. This smacks of a cost cutting exercise, giving them an excuse not to pay affiliates who have an active historical player base.

    Regarding
    eCOGRA
    and their affiliate trust seal. I have written to Andrew this afternoon, copying Bryan in on the email. As I want to understand exactly what the Affiliate Trust Seal implies and covers. Both Brightshare and Roxy Affiliates have been bestowed this seal from
    eCOGRA
    .

    Just to reiterate, the actions taken by Roxy and Brightshare have not affected me personally and I have worked with both programs since 2005. I am hoping, that this thread along with the others at places like
    AGD
    will make the two programs reverse their recent decisions.
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    For those affiliates that are concerned about these developments and changes, Affiliate Guard Dog will be shortly commencing a rogue campaign via their Social Media Accounts. http://www.affiliateguarddog.com/for...ues-t6343.html

    If you use Facebook and Twitter and want to be fully informed as to what programs are going south you really should be following
    AGD
    's accounts.

    I also want to add that Andrew at
    eCOGRA
    has informed me that they are to look into the changes made by Brightshare and the closure of affiliate accounts made by Roxy Palace. However, he is refusing point blank to discuss with me further on this matter, as he made it quite clear he did not like my comments regarding
    eCOGRA
    in the opening post in this thread.

    He also failed to answer any of the questions I put to him, regarding the Affiliate Program Seals they award. Bryan was copied in on all email correspondence and hopefully dialogue on this issue with Andrew will continue down this avenue.

    I stand by the comments I made and to be fair they were not that abrasive. It is quite simple. If an organisation such as
    eCOGRA
    is to bestow a seal labelled 'Affiliate Trust' on any program, then
    eCOGRA
    need to take action if that perceived trust is broken by the program.

    If they fail to take action, then they should not have anything to do with dishing out seals to affiliate programs. Hopefully
    eCOGRA
    will prove that this is not the case and that they are up to the task in hand and also have the necessary bite required.

    As for Brightshare and Roxy, so far the reps have not looked in here
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    Further update on this, Andy has confirmed that Roxy Affiliates and Brightshare are to be moved into the rogue program category on
    AGD
    :

    http://www.affiliateguarddog.com/for...html#post41279

    From the
    eCOGRA
    Affiliate Trust Seal Page - http://
    ecogra
    .org/Services/Affiliate...lCriteria.aspx


    Accreditation is open to all online gambling affiliate programs, which may be awarded the Affiliate Trust Seal under the following circumstances :

    • The affiliate program shares the
      eCOGRA
      vision toward fair and responsible treatment of affiliates and players
      , and has and proves the highest level of integrity;
    • The affiliate program complies with the
      eCOGRA
      Generally Accepted Practices (eGAP); and
    • The affiliate program is approved by
      eCOGRA
      ’s Seals Compliance Committee.
    These are the six programs who have been awarded the seal:

    AffClub - Rogued on
    AGD

    BrightShare - Introduced retroactive predatory terms. About to be rogued on
    AGD

    Fortune Affiliates
    Party Partners - Party Partners no longer in existence. Now part of bewinners and bwin.party partners. A program that is rogued on
    AGD

    Roxy Affiliates - Closing of affiliate accounts who they deem are not sending enough traffic. About to be rogued on
    AGD

    StarPartner
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