Fool in the pool amusing, but surely GP has now gone too far
It was perhaps inevitable that the Golden Palace guerilla marketers would be unable to resist the temptation to disrupt the most prestigious and dignified sports event on the planet - the Olympics, but that's what one of their streakers did in Athens on Monday.
During the Olympic Men’s Synchronised 3 metre Springboard Finals a streaker managed to get through heavy security, climbed the diving platform dressed in a tutu and clown shoes, and then belly-flopped into the pool where he attempted to entertain the crowd by trying to imitate a synchronised swimming routine. The now infamous Golden Palace logo was emblazoned on his chest.
Possibly unsettled by having the tension-filled competition interrupted, the American, Russian, and Chinese teams' performances deteriorated, and the Greeks took the Gold. The three countries were ahead of the Greeks in the event before their miscues in the last round.
The streaker was a 31 year old Canadian named as Ron Bensimhon, an apparently serial streaker who also "performed" at the World Figure Skating Championships in Germany last March. According to Bensimhon’s lawyer, the tutu-clad streaker loved the rush he received from the skating event, and decided the Olympics would be the ultimate stage for him, providing even more notoriety, fame, and adrenaline-fuelled excitement....not to mention publicity for Golden Palace.
Men and women representing the company have run on the field of play, sometimes half-dressed and sometimes nude, bearing the slogan at the 2002 European Cup football final in Glasgow, this year's Superbowl, the running of the bulls in Pamplona and the 2003 US Open Golf among several other events.
Bensimhon was marched away to face Greek justice, and the Olympic authorities announced an immediate tightening of security, on which some Euro 1.2 billion has already been spent.
Greek justice is swift it appears, for 72 hours later his sentencing was announced as five months in jail or Euro 3 000 in fines. And according to CTV news, he walked away a free man after filing an appeal and paying a fine of Euro 2 000, which is just over Cdn $3,200. And under the Greek legal system, it could take two years for a court to rule on his appeal.
Bensimhon seemed concerned more with his personal agenda than with the distraction his antics had caused to the world's top athletes.
"I wanted everybody to know who I am," the Montreal native told CTV Newsnet.
"My name is Ron Bensimhon and I will be coming out with a record soon and Golden Palace is sponsoring my new record and I wanted everybody to see me. And what better event than the Olympics? Everybody will see me and I hope they will buy the record when it comes out."
"I thought it was something funny. I just jumped in a pool and that's it. I don't see what the big deal is."