Issue #265
weekly
Dear Reader,
I read something funny the other day. Well, it wasn't too funny - but...well, it was an article about people who literally died laughing. It seems that Chrysippus a Greek philosopher from the 3rd century died laughing to death after seeing a donkey eating prunes. What a way to go.
Smilingly yours,
Bryan
In this issue:
Can't read this newsletter in HTML? Click here (or copy and paste this link into your browser): http://www.casinomeister.com/newsletter.html#skip for the bitchin' online version.
GAINING AND MAINTAINING PLAYER TRUST
One of the biggest problems with this industry is that far too many people are focused on making money. These operators put profits before catering to a player's needs and they become just plain sloppy. If an operator loses sight of what they are really doing - offering a service: entertainment, their thoughts become derailed and they get tunnel vision - just staring at the bottom-line, their profits. What they don't realize is that they are an integral part of the online casino industry - and they are usually the first ones to screw things up.
In online casinoland, trust is everything. If you don't have trust - you have nothing, really. So how do you gain trust? Well it starts with the website. Every casino website should have an "About Us" page. At a minimum the "about us" page should indicate who is running the website (company, real addresses and phone numbers), who provides the gaming software, and where the casino is licensed. The more players (and affiliates) know about your establishment, the better they will feel dealing with you. Don't forget your website is like a cyber-handshake introducing yourself to whomever is visiting. If it's flaccid and sleazy, that's going to be the visitor's first impression. Here's an example of a real live page (casino name has been omitted so as to not derail my discussion) that attempts to impress:
I'm not going to pick this "about us" apart, but if their main goal is to provide a player with the best and safest online gambling experience, then they wouldn't be located in Costa Rica. Nested in the heart? The imagery is disturbing.
There are no reasons for being vague and skirting any issues about your business. If you have something to hide, well then - you can't be trusted. Casino operators need to be open about their business, and they need to show a sense of pride with their licensing jurisdiction, and most importantly - with the software that they are using. Unfortunately, some operators are still living in the wild wild west and feel that their players are nothing but sheep waiting to be fleeced.
On the other end of the spectrum, check out 32Red's "About Us" section specifically "Meet the People" http://www.32red.com/about_us/meet_the_people.php. Now that is a cyber handshake that has presence. It is firm and it's reassuring. Let this serve as an example on how to present one's casino, and to gain trust and respect in and for this industry.
MAINTAINING TRUST
Keep that cyber-handshake pumping. The way to do this is to converse with your player in his native language. If your player base is from the States or the UK - have your customer service reps and managers communicate using the "Queen's English". Nothing pompous or condescending - just straight forward and very clear. The women should sound like Mary Poppins and the men should be as coherent and understandable as Hugh Grant. This should serve as a basic foundation, but if you drift too far away from these examples, pretty soon you'll find your customer service reps are sounding like back alley "clip joint" operators. This will not instill trust in your players. Even if your players are not native English speakers, your customer service representatives need to be unless they are speaking the player's native language. If that's the case, they should not be speaking in dialect. Language should not be a barrier, but be used as a tool. If you are creative enough, you can use this very wisely.
In a nutshell, player trust is in the casino operator's corner. It's all up to the operator to how far he or she wants to go to gain and maintain that sense of trust, confidence, and loyalty from the player. Without this, you'll just evidently end up as a "Cannot find server: The page cannot be displayed" sort of casino.
Terms and Conditions are as follows:
Deposit between £25 and £50 in a single transaction and they will match it 100% to a maximum of £50. AND they’ll give you an extra £10. The additional £10 will be credited into your account 2 days after your initial deposit.
This is only open to new account holders and not existing players.
Baccarat and Craps do not count towards your minimum wagering requirement.
Have a smashing good time!!
Only residents of the UK and Ireland are eligible to receive the free match bonus.
From Gaputernut:
My daughter (15 yrs old) has been accepted to go to UK and Ireland next summer for a People to People ambassador program, (for more info go to http://www.studentambassadors.org/).
She was nominated by her teachers, and was accepted after an interview process and references from other teachers, she had to prove she would be a good ambassador. This is a once in a lifetime opportunity for her, but the Tuition and costs are high, so we have put together a website to help raise money.
If you have a business and would like to have a link on another site, we are selling link space. Each block (75x50) is $5.00, for each block you buy we will post your banner. For example: if you would like a 150x150 banner posted, donate $30.00 and we will put your banner and link on the site. We also have an updates page where we will put a link to your site in the update.
We have already gotten a donation, so you can see an example at http://www.ukandirelanddream.com/
If you do not have a website but still want to donate, please do...we will post your name.
Once you have made the donation please forward us the email you receive from paypal (or a confirmation number) and your banner and link and we will have it posted within 2 days.
We have to fill all the squares to meet the tuition, we have all the details and updates on the web site.
http://www.ukandirelanddream.com/
They even had a press release posted here: http://newsroom.eworldwire.com/view_release.php?id=13692
So c'mon and help the kid out! I did.
Start Time: Sunday 25th February – 9pm GMT
Register up until that time
Name: ‘Meister Freeroll
Game: Texas Hold ‘Em – No limit
$320 in the pot
Winner - 50%
2nd – 25%
3rd – 15%
4th – 10%
5th – 5%
This tournament is for Casinomeister Forum members with 40 reputation points or higher only. I've already sent emails to these people with the password. If you are wondering how many reputation points you have, check out your user control panel. More information here:
http://www.casinomeister.com/forums/reputation_points.php
First time depositors receive a 125% Bonus!!
Deposits from $10 up to $100 will receive a 125% bonus
Deposit from $101 up to $500 will receive a $125 bonus
Deposits from $501 up to $2000 will receive a 25% bonus
Deposits from $2001 and up will receive a $500 bonus
Check them out!!
http://casinomeister.com/cgi-bin/adcycle1.15/adclick.cgi?gid=5&cid=141&mid=557&id=47
http://casinomeister.com/cgi-bin/adcycle1.15/adclick.cgi?gid=5&cid=12&mid=166&id=266
Jackpot City
OR
$50 FREE when you make your first $50 deposit using either MasterCard, Visa, Diners Club or Debit Card.
http://casinomeister.com/cgi-bin/adcycle1.15/adclick.cgi?gid=5&cid=62&mid=190&id=842
A man comes home from an exhausting day at work, plops down on the couch in front of the television, and tells his wife, "Get me a beer before it starts."
The wife sighs and gets him a beer.
Fifteen minutes later, he says, "Get me another beer before it starts."
She looks cross, but fetches another beer and slams it down next to him.
He finishes that beer and a few minutes later says, "Quick, get me another beer, it's going to start any minute."
The wife is furious. She yells at him "Is that all you're going to do tonight? Drink beer and sit in front of that TV? You're nothing but a lazy, drunken, fat slob, and furthermore . . ."
The man sighs and says, "It's started . . "
ha ha ha
Return to Top
Complaints? Kudos? Please let me know.
Peace
|
Bryan Bailey Webmeister Casinomeister |  |