ONLINE HORSE RACE BETTING SITES CONSOLIDATE

30 November 2007

$80 million seal comes to fruition through mobile and Internet access


The horse racing industry continues to bet bigtime on the expanded opportunities offered by the Internet and facilitated by industry carve-outs in American anti-online gambling legislation.

This week, Kentucky's Churchill Downs Inc. group moved to consolidate three online advance-deposit wagering sites that it bought earlier this year into its own service, TwinSpires.com.

The sites - BrisBet.com, TsnBet.com and WinTicket.com - were purchased as part of a $80 million deal in June.

Churchill Downs’ ADW account holders who previously wagered through the account-wagering sites the company acquired in June 2007 will continue to enjoy many of the same features those sites offered, as well as the AmericaTAB wagering interface that powered BrisBET.com TsnBET.com and Winticket.com. That wagering interface has been updated with a fresh look and feel and the TwinSpires.com brand.

Churchill Downs ADW account holders who wagered through TwinSpires.com prior to the consolidation will now experience a faster and more feature-rich wagering interface, said a company spokesperson. In addition, they now have access to free handicapping information provided by Brisnet and have the option of placing wagers by mobile device.

All BrisBET.com, TsnBET.com and Winticket.com customers can access their wagering account information, including account balances, through TwinSpires.com and will be able to log in to the new TwinSpires.com with their existing account number and personal identification number. Players who already had TwinSpires.com accounts will continue to log in with their existing username and password.

“Since acquiring the AmericaTAB and Bloodstock Research Information Services (“BRIS”) ADW platforms in June, our Kentucky and California teams have been working hard to combine the best features of all of our services into a single, improved home for account wagering,” said Vernon Niven, the company’s executive vice president of technology initiatives and president of TwinSpires.com.

“The new TwinSpires.com integrates the ease of use, familiarity and exceptional customer service that BrisBET.com, TsnBET.com and Winticket.com customers have come to appreciate with updated navigation, rich handicapping information and a modern appearance. By consolidating our ADW sites under the TwinSpires brand, we can now focus our resources more efficiently in product development, marketing and customer service.”

TwinSpires.com charges no fees for wagering services and offers free Brisnet past performances as well as Twin Spires Club player rewards. TwinSpires.com customers also enjoy live video streaming and race replays.

TwinSpires.com is the official advance deposit wagering service for Churchill Downs Incorporated and its family of racetracks, as well as for the Kentucky Derby and Kentucky Oaks. TwinSpires is a wholly owned subsidiary of Churchill Downs Incorporated and offers wagering on races from Churchill Downs, Santa Anita, Gulfstream Park, Fair Grounds Race Course, Pimlico Race Course, Lone Star Park, Golden Gate Fields, Laurel Park and other popular racing venues.

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