Chucking loads of affiliates will only be the tip of the iceberg, But it will send a message to any small timer to keep to the rules, This is where a casino will shove it under the carpet or close the account but a new one will be open when it comes to huge affiliate operation,
But all these big time affiliates are most likely connected anyway, But casino affiliate programs are not stupid and know exactly where the adds are coming from.
Casino can easily tell the UKGC that they had some bad affiliates trying to ruin there brand
But now they have chucked them, Also the advertising agency will be on there case,
Until somebody starts to fine the casino than it will nether end, But if fines start rolling out then the affiliate game will be tightened up hard,
Its like when you go on to major brands, News paper etc, Same old story, Miracle pills, No hair loss, PPI claims, Funeral life insurance, This is where it gets bad as they actually use your IP for your area and you see an advert that some one from your town won 100k or bought cheap life insurance, From my town? Ok I believe you, honest