Licensing jurisdiction re-brands

MALTA’S LGA REBRANDS TO MALTA GAMING AUTHORITY

Launches across multiple digital media channels

Malta’s Lotteries & Gaming Authority (LGA) has rebranded as the Malta Gaming Authority (MGA) along with a revamped online and offline corporate image across all digital media channels.

The refresh of its corporate branding better reflects “the industry’s challenges, focus on Malta as the jurisdiction of choice and signals a new vision for the industry”, the MGA said in a statement.

The launch, which was presided over by Dr Chris Cardona - Malta’s Minister for the Economy, Investment and Small Business and Dr José Herrera - the Parliamentary Secretary for Competitiveness and Economic Growth, was held at the Westin Dragonara Resort.

“The new name and logo will serve as a better representation of the Authority’s heritage, past successes, vision and values within the national agenda and in line with our strategic objectives”, said Joseph Cuschieri, executive chairman of the MGA.

The MGA’s new website at mga.org.mt delivers responsive web design across all platforms and offers players the opportunity to communicate directly with the Authority’s Player Support team via a live chat facility.

And social media has also been covered with a new Facebook and Twitter account along with a revamped LinkedIn page which the Authority says will be monitored and updated on a regular basis.

The revamp and establishment of the Responsible Gaming Foundation along with the introduction of Gaming Malta and the Gaming Academy later this year will continue to consolidate Malta’s position as a centre of excellence, concluded the MGA.

Thanks for this. I noticed new logos on some casinos late last night and I thought to myself "Uh-oh - not two Maltas."

Hopefully some internal changes (for the better!) will accompany this rebranding exercise.

I'm getting a little tired of this "oops, we've made a mess of things .. yay, let's rebrand! .. ooops, same shit different name" stuff, just a wank for the PR people and a pointless merry-go-round for everyone else.

jetset said:

MALTA’S LGA REBRANDS TO MALTA GAMING AUTHORITY
and offers players the opportunity to communicate directly with the Authority’s Player Support team via a live chat facility.

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Sure...
If that's the case, I was unable to find the button for Live Chat.

But at least their new website is more customer friendly.

PS: I liked their previous logo better.

maxd said:

Hopefully some internal changes (for the better!) will accompany this rebranding exercise.

I'm getting a little tired of this "oops, we've made a mess of things .. yay, let's rebrand! .. ooops, same shit different name" stuff, just a wank for the PR people and a pointless merry-go-round for everyone else.

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Hopefully the growing competitive pressure has at last motivated these folks to be more player-sensitive and professional than has been the case in the past...time will tell if this is just more window dressing.

My hopes and thoughts exactly. I think Kahnawake has shown that a little dedicated effort can totally turn things around, for the better of all involved. Otherwise .. things haven't been so good with them, pretty much as you've described.

One downside about Malta's licensing crew: when there is a change of government via elections, coups, etc., they replace their staff. This is probably why the LGA (or whatever it is they are calling themselves now) are so disconnected.

That would certainly explain why they seem so monumentaly clueless about the player side of the business. They seem to have sales and self-promotion pretty much cased, would be nice if someone figured out that players ARE the business and paid a little more attention to quality and continuity of service in that department.

maxd said:

That would certainly explain why they seem so monumentaly clueless about the player side of the business. They seem to have sales and self-promotion pretty much cased, would be nice if someone figured out that players ARE the business and paid a little more attention to quality and continuity of service in that department.

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Hear, hear!

maxd said:

That would certainly explain why they seem so monumentaly clueless about the player side of the business. They seem to have sales and self-promotion pretty much cased, would be nice if someone figured out that players ARE the business and paid a little more attention to quality and continuity of service in that department.

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The horse has already bolted, too late now to wake up and smell the coffee. The new UK regime, if adopted widely by other EU states, could render jurisdictions like Malta obsolete. There is probably nothing to stop the main holding company being based in a jurisdiction that levies no tax whatsoever, and has no licensing regime at all, so long as they hold a UK license to operate in the UK, a French license for France, etc. Malta and Gibraltar have the advantage that they have geared up to supply the server farms and internet connectivity needed, something which other small states may lack if companies are considering a move to save just 1% or 2% in local taxes.

The escalating dispute between Spain and the UK over Gibraltar could kill Gibraltar as a location for online casinos if Spain prevents workers from crossing the border, or worse still, shuts down the internet cable that connects Gibraltar to everyone else. I doubt a business would just sit back and wait for weeks or months whilst the diplomats trade insults or go through the EU courts, they will be losing money hand over fist each day the connection is cut, or their workers can't get in.