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Reading comments from aff managers scattered around the net when responding to spam complaints, the common response is, <b>spam causes us more harm than good</b>. If that's the case, they'd take steps to stamp this out. But it contines to flood inboxes. <br />
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My sig sums it up. Spam isn't about who sent it, it's about who benefits from it. And I believe regardless of what we're told, there's money to be made in spam.
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If so, why the lacklustre response many get when complaining. Often, it's nothing more than a slap on the wrist for the affiliate, or a bit of "retraining". This compares with a near zero tolerance approach to PLAYERS who make a mistake and end up with a technical breach of the terms. Here, a slap on the wrist or a bit of "retraining" is NOT the norm, but the exception shown by the best casinos. Mostly, it's "you broke a term, you lose the lot, tough". How about the same near zero tolerance approach to affiliates who spam, after all, this is still a breach of the terms, and one that can get affiliates considerable extra "winnings" through "marketing abuse", which in turn makes things harder for the "honest affiliate" who is only prepared to "market within the spirit of the affiliate concept", but who will suffer the negative impact of having to make ever higher "traffic requirements" in order to keep their affiliate account.<br />
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We already see affiliates having their accounts shut down and even existing revenue from still active players confiscated because they have not brought in enough new players compared with a target that has been set from data inflated by spamming affiliates. Effectively, these affiliates face a "spam or die" situation, so some may push the boundaries of what is considered legitimate email marketing to the extent that it becomes spam.<br />
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Using a unique email address for each casino does not really work as when faced with a complaint, the casino STILL often tries to come up with reasons why the spammer got hold of that email address through other means, rather than accepting it was passed on by someone within the casino.</div>