Playtech offers white-label operations

Alexandre

Experienced Member
Joined
Jan 17, 2006
Location
Barcelona, Spain
Hi,

I've discovered, almost unexpectedly, a website called Webrouteservices.co.uk which offers white labelled casino, poker and bingo operations, without naming the software which stands behind.
Considering the way I've found this website (can't tell more) and the Link Removed ( Old/Invalid) , it's obvious that it's Playtech.
The fact that the case study shown on their Link Removed ( Old/Invalid) is only accessible whith a login and password, makes me think that this website wasn't meant to be live now.
After a little sleuthing session, I've found out that Webrouteservices.co.uk is developped by Cpays (they are going to change their name soon if what I heard is correct), one of Playtech's affilation marketing armed hand (the other one is Euro Partners).
Knowing that Playtech, as a major software, has one of the longest list of losy operators (just behind RTG), we could legitimatly ask ourselves if this isn't a verry bad news for players.
 
After a little sleuthing session, I've found out that Webrouteservices.co.uk is developped by Cpays (they are going to change their name soon if what I heard is correct)

Oh joy :rolleyes:


There's another clue it's Playtech from the text on their homepage...
Playtech is the software of choice for many of today's leading operators. Playtech...


;)
 
Hide & Seek

This is going to make rogue casino listings hard to keep up to date. Any "new" Playtech casino could just be a white label from a known rogue trying to fool players into joining.
If it turns out that Playtech have made it easy for rogues to exploit the white label system to screw players, then the entire software should be rogued, and reputable Playtech casinos encouraged to migrate to a better regulated software brand.
 
The fact that the case study shown on their Link Removed ( Old/Invalid) is only accessible whith a login and password, makes me think that this website wasn't meant to be live now.

Welcome to BlackPool Casino, Poker and Bingo, it's live now !
:puke:Link Removed ( Old/Invalid) :machinegu

Ok. Cpays own this website, but Playtech isn't directly related with that.

Lociento amigo, pero que si, es Playtech.
Playtech's logos everywhere and Playtech's no download games (no time to lose downloading the software):
Link Removed ( Old/Invalid)
 
Welcome to BlackPool Casino, Poker and Bingo, it's live now !
:puke:Link Removed ( Old/Invalid) :machinegu



Lociento amigo, pero que si, es Playtech.
Playtech's logos everywhere and Playtech's no download games (no time to lose downloading the software):
Link Removed ( Old/Invalid)


For some reason I do not get a warm and fuzzy feeling from the idea that there will be white label (clone) Playtechs. :puke: Is this Blackpoolclub a clone/whitelabel of a known/existing Playtech?
 
It seems that BlackPoolClub is the pilot developed by Cpays as a case study because it's hosted on the Crown Solution Gaming (Cpays name as an operator) server in Antigua.
I think that the aim of WebrouteService is to attract big affiliates.
Cpays would develop the casino with Playtech, and they would use their infrastructure to do the affiliation marketing, the support and the money processing.
The affiliate would do the SEO and he would heavily promote the casino on his websites.
The important thing is that Cpays gets the clients database and works with it as they want, promoting other brands.
I need a confirmation but it more or less what it should be.
 
I just received an e-mail from Jamie Rosen, UK affiliate Manager at Webroute Services. And he says: We are currently busy with a very aggressive Acquisition Marketing drive (Online, Offline and with TV campaigns) in Europe and the UK and would like the opportunity to advertise on your network.

So we may all become objects of this aggressive Acquisition Marketing drive.
 
Last edited by a moderator:
This white label scene is frought with danger unless the software companies involved get their proverbial together and properly check out potential licensees.

Just recently we've seen three bad incidents involving white labels, and it is clearly an area that requires the close attention of the software providers who are making their products (and their reputations) available to white labellers.
 
This white label scene is frought with danger unless the software companies involved get their proverbial together and properly check out potential licensees.

Just recently we've seen three bad incidents involving white labels, and it is clearly an area that requires the close attention of the software providers who are making their products (and their reputations) available to white labellers.

Here hear :)
 

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