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Google Changes Algo!!
In an effort to combat search engine spam and bad search results Google has changed it's famous(infamous) algorithm.
Google is now using cookies and personal recent search history to 'adjust' or "customize" it's search results. You can read what google has to say about this MAJOR change in it's algo here. http://www.google.com/support/websea...y?answer=93704 You can also see the change on the google search results page after you have done at least two searches that are similar. Note the text, on the right hand side of the google search results page about the modified results... "Customized based on recent search activity." This statement is there to inform everyone that your results have been modified based on your recent search activity. If you follow the link provided by google there is even an option to view the results without the "customization". If you have noticed a marked change in your traffic from google in the last couple of weeks... This is why. FYI - in order for this new change at google to really become effective many folks believe that google is now using traffic from google search as a major factor in ranking websites in its search results... This is going to have a major effect on the traffic a huge amount of websites receive. This is also going to drive a lot of phony SEO's out business... LOL |
| The Following 4 Users Say Thank You to lots0 For This Useful Post: | ||
Casinomeister (26th April 2009), jas2587 (26th April 2009), RobWin (30th April 2009), TDTAT (3rd May 2009) | ||
| The Following 3 Users Say Thank You to GaryTheScubaGuy For This Useful Post: | ||
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Cheers T |
| The Following User Says Thank You to AussieDave For This Useful Post: | ||
TDTAT (3rd May 2009) | ||
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Although they open into a new window, and the original is still open, if they close the window without navigating through its a bounce. Time on the site may also have an affect though so it would be worth keeping and eye on. Cheers, Gary |
| The Following User Says Thank You to GaryTheScubaGuy For This Useful Post: | ||
TDTAT (3rd May 2009) | ||
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This is a NEW element, that went active the day before I started this thread... This is for ALL users, you don't have to be logged on to google to see the filtering taking place. Also if everyone's search results are 'changed' or filtered by this... then it does effect SEO... How could it not? FYI - According to Google the vast majority of search queries take less than 90 seconds to complete including the 'drill down' or 'refining', so any cookie that stays active for longer than about 90 seconds will be effective. A thirty minute cookie is more than long enough to effect search results. BTW - did anyone notice the algo change tonight? Seems that some sites that were using 'spam' links to drop their competitors 2nd offset listing in google (displayed under the first result and offset) and raise their own ranking got penalized...lol You folks be careful where you get SEO advice from... |
| The Following 2 Users Say Thank You to lots0 For This Useful Post: | ||
AussieDave (4th May 2009), jas2587 (4th May 2009) | ||
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NB - If you think google adheres to your site's meta data bot instructions; robots.txt or the nofollow derivative (ironically devised by Google) think again.
http://blog.searchenginewatch.com/080226-112846 And here from the horse mouth 'Matt Cutts'. http://www.dullest.com/blog/google-noindex-behavior/ --------- Quote:
In basis terms if a bot identifies a link it will crawl it. But if in does not identify a link as a link then it wont crawl it. Just using a basic javascript encryption is not going to work. It doesn't camouflage the URL. However with the aid of php and maybe javascript one could totally camouflage links and make them un-crawlable. The other idea is to flash all your aff links. Bots can't crawl flash content; least not that I'm aware of. Overkill maybe but if your primary concern is to prevent it Google bots crawling links, then in my book it's worth it. Very good and sound advice I think this is especially true in respect to our industry. Although some SEO traits are common practice in any project, you'll find that main stream SEO information doesn't always align itself to our niche markets. Cheers T |
| The Following User Says Thank You to AussieDave For This Useful Post: | ||
lots0 (4th May 2009) | ||
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Notice the date in the URL and in the post... They state, Quote:
As far as your algo change, there were over 350 last year so they are always happening, sometimes you can see changes, sometimes you won't. They only name this big ones so they can guage reaction. Lastly, I'd love to see some proof of what you stated about doing social bookmarking to drop out a competitors offset listings with spam links. Mainly because this is an obvious attack on my advice to use social bookmarking to do this. I'd like to see it for 2 reasons; the first is I know it works and have done it for 3 years, as recently as last week... More importantly, your accusation holds no merit in that how could a site get penalised when by building SBM's to a third party - They aren't building links to their own site, or to their competitor that has the secondary listing. So how would that work? |
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I did not make any attack against you. I disagreed with you and I made some observations based on the most recent google algo change that occurred within the last 24 hours. I never said anything about using 'social book marks' I specifically wrote 'spam' links... So I guess your saying that what your doing with social bookmarks is SPAM... ![]() If you want to debate when this major change in the google algo went live, I have no problem with that... However, it sounds to me like you just want to pick a fight... and I'd rather not waste my time. FYI - Scuba guy, I am not taking on any SEO clients, I stopped taking SEO clients several years ago, I am not your competition here... |
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In the case of online casinos, this theoretically also gives a boost to casinos that run Flash games - even more so if they host them on their own servers. Those who promote download casinos may well suffer in SERPS (depending on how much impact this change has) as, in theory, casinos like Tote who licence in games and host them could get a significant advantage advantage. Of course, that doesn't affect the "bounce rate" back to Google SERPS necessarily, just plain "bounce rate", so maybe the impact is minimal. Guess we will see in time. This is great news. Instead of running around "building" links, webmasters are being encouraged to concentrate on providing quality content. Exactly what the web needs. |
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The problem is that even though google is moving toward what I like to call "The linkless solution", they are still dependent on anchor text in html links to rank sites.
But this is a very positive step toward the linkless solution IMO. |
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