Will Hill to stay with Crypto

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WILLIAM HILL TO RENEW CRYPTOLOGIC CONTRACT


Agreement in principle reached on new deal - and 24 games converted to no-download

Internet gambling software provider Cryptologic Inc. confirmed this week that its WagerLogic subsidiary has reached an agreement in principle on a contract renewal with key customer William Hill, the major British gambling group.

Details of the dealwere not disclosed, but CryptoLogic said the agreement with the European betting company would run three years and "builds on the companies' mutually beneficial seven-year relationship."

The current contract was to expire this month but has been extended to allow for completion of negotiations in early December.

Meanwhile, William Hill has launched 24 new CryptoLogic-developed non-download games at its online casino site.

WagerLogic has supplied William Hill with the new non-download games under its status, established earlier this year, as preferred supplier for such games to William Hill’s primary UK pound sterling and US dollar properties.

“We have an excellent relationship with William Hill and look forward to even more success both through a new contract later this year and the new business opportunities that this exciting suite of non-downloadable games represent,” said Lewis Rose, CryptoLogic’s President and CEO.

“CryptoLogic’s continuous flow of innovative games is one of the major reasons we have worked together for over seven years,” said Peter Nolan, William Hill’s Group Director, Remote Channels. “Non-download games are great tools to attract new players, keep casual players involved, and to cross-sell downloadable casino games, which offer an even richer entertainment experience.”

Altogether, CryptoLogic now offers over 60 non-download games, which complement the company’s suite of over 200 market-leading downloadable games, and has introduced almost 100 new games since 2004. The new non-download suite includes some of the Internet’s most popular slot titles.

According to Justin Thouin, Vice President, Casino Software Development, “By converting 24 of our most popular titles into non-download format, we have staked out a leadership position in that category, too.”

Using the new non-download facilities, gamers can instantly play the popular slot Bejeweled; the non-download version of the Millionaires’ Club big win progressive and for the first time instant play versions of exclusive high-impact action slots like Marvel Super Heroes such as Blade, Silver Surfer, Daredevil, The Hulk, Punisher, Thor and the X-Men.