This is an interesting move from 32RED.
The management team primarily have a history in bookmakers/gambling portals - so it fits from that perspective. What's interesting however is an online casino start-up reversing into a more traditional 'bookmaking' business - as opposed to the other way round! (Ladbrokes, BetFred etc...)
Moreover, to have an established UK Operational base for when the (predicted) UK online laws are relaxed in 2007 - Is inspired...
Let's hope the market makers think the same when they eventually get round to re-evaluating the stock to somewhere near where it should be!
I came across a great quote on the LSE website the other week and forwarded it onto 32RED:
"The gambling known as business looks with austere disfavor upon the business known as gambling - Ambrose Pierce"