Affiliate program thought.

**PeterBey** · 24th June 2005, 06:35 PM

Bryan, how do you think an affiliate program based on a percentage of theoretical win would work for Affiliates and for Internet Casinos? There are a few poker rooms with this model but casinos seem to be pretty set on the revenue share or CPA models. As we all know the casinos operate fantastic businesses on thier hold percentages so, would Affiliates consider this a good business model too?

PeterBey

**Casinomeister** · 27th June 2005, 11:01 AM

Originally Posted by PeterBey

Bryan, how do you think an affiliate program based on a percentage of theoretical win would work for Affiliates and for Internet Casinos? There are a few poker rooms with this model but casinos seem to be pretty set on the revenue share or CPA models. As we all know the casinos operate fantastic businesses on thier hold percentages so, would Affiliates consider this a good business model too?

PeterBey

I have no idea. How does one figure out "theoretical win"? It already sounds too complicated.

**YuraK** · 27th June 2005, 02:02 PM

I think I know one casino that has such affprogram (it's Russian though). They offer up to 50% of wager*game house edge. House edge*wager is "theoretical win". You have to be pretty sure that casino doesn't cheat players to work under this conditions...

**PeterBey** · 28th June 2005, 03:40 PM

Theoretical percentage is easy for a casino to work out but difficult to show to the public for games other than the usual suspects like Black Jack, Roulette, Poker, etc. Showing the return of some of the slots for example would certainly be difficult. The point here I suppose is transperancy, can the casinos make the system transperant enough?

With that said though, in the current revenue share system how can the casinos make the players results transparent? From what I have read they have a problem with that called shaving.

The real plus of a turnover based system would be steady results for affiliates. With win and loss not taken into consideration the affiliate will always earn as long as the player plays. No big wins by players wiping out losses from other players! Wouldn't that be appealing to affiliates?

Yuri, Which Russian Internet Casinos use similar systems? Are they well advertised by affiliates?

**YuraK** · 7th July 2005, 09:41 PM

I know only one - russiancasino.ru (I think they have English version too). I do not know how successful they are and BTW they do not offer bonuses, only tournaments.

**dominique** · 8th July 2005, 12:17 AM

Slotland has a simple solution that has made them and everyone happy for years. I don't know why others aren't picking up on it.

They pay a % of deposits.

Period.

**thelawnet** · 2nd August 2005, 01:52 PM

Originally Posted by dominique

Slotland has a simple solution that has made them and everyone happy for years. I don't know why others aren't picking up on it.

They pay a % of deposits.

Period.

Ha ha ha.

I think it's because they are the only casino that rips their players off with video poker games that aren't video poker games.

A reputable casino that offers games that are fair to the player, not just profitable for you & the casino, such as Microgaming could not AFFORD to do this.

**Randy** · 2nd August 2005, 06:20 PM

Originally Posted by thelawnet

Ha ha ha.

A reputable casino that offers games that are fair to the player, not just profitable for you & the casino, such as Microgaming could not AFFORD to do this.

I'd think that would depend on the percentage of the deposit that they paid out to their affiliates, wouldn't it? I'm sure that over 1000's of players, you could calculate your profitability figures and translate a CPA or a rev share deal into a percentage of deposits plan.

I agree with Bryan about the percent of theoretical win though. Too complicated to be able to market it to webmasters effectively.

**dominique** · 2nd August 2005, 06:36 PM

Originally Posted by thelawnet

Ha ha ha.

I think it's because they are the only casino that rips their players off with video poker games that aren't video poker games.

A reputable casino that offers games that are fair to the player, not just profitable for you & the casino, such as Microgaming could not AFFORD to do this.

What nonsense!

Slotland pays a much smaller percentage than Microgaming does.

Slotland has no video poker games, it has slots.

Microgaming too has a videopoker that is a slot. If I remember correctly.

Microgaming pays us when you lose - I think that's gross! I would much rather have a smaller percentage and be paid per deposit. It keeps everything nice and simple and I don't profit from your losses.