Great detective work Webzcas.
The text on those two sites you highlight would be hilarious if it wasn't so blatantly underhand:
Quote:
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One would, should he caught a look of terror in her online casino eyes, be a question of waiting for breakfast
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Quote:
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Night and day were 888 the same in this prison room, or daughter, for it was one of the gang. Free betting are you, with sudden glints of gold in it
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(the bold bits above were linked in the text).
This is unreal. Imagine if this were any other big company outside of our industry!
All these pages link to other pages in a "network", each with different chunks of what appears to be randomly generated text, but in actual fact could just as easily be copied from other sites and pasted together to appear random - a not uncommon practice - but incredibly difficult to prove.
Irrespective of where that text comes from, each page, somewhere in it, links to the domain Webzcas highlights in his initial post. Its using the clasic "contextual linking" mechanism that search engines use to assume as a "vote" for each link, with the aim obviously of spamming the target site up to the top of the search results.