[jetset]

QUOTE: It costs me more than that to send a real depositing player to the casino and here this stupid #!*%$@! is basically catching them as I sent them thru the gate and turning them around running them off ... and for what? nothing! UNQUOTE


This is an ongoing phenomenon peculiar to the online gambling industry which I have often observed with astonishment. It's not cheap to bring in a new player in a professional marketing sense, yet these potential sources of future business are treated almost with contempt by way too many operational managers (read the complaints section every day here at Casinomeister for a flavour!)

Maybe operational managers should be compelled to serve time with the marketers in order to appreciate how much effort and expense goes into player acquisition.

Junior operational managers - and sometimes not even managers at all - are given authority to screw players over with disqualifications, lock accounts and generally negate all the work the marketers put in to try and generate new business and a good reputation.

It is astounding, and I sometimes shake my head in disbelief as yet another player who has made only one or two transactions at a casino is hammered for being a *bonus abuser* and denied further action.

In a business as competitive as this, you would assume that greater care would be taken to retain players and convert their playing requirements into regular visits to the casino and solid future business, but the opposite seems to be true in a surprising number of even established online operations.

The obsession with real or imagined *bonus abuse* is so pronounced that the baby is thrown out with the bathwater in far too many cases.

Weak and badly informed Support, bad communications, risky promo and payout practices, poor management supervision and the right hand not knowing what the left is doing all combine to turn away substantial business from both individual casinos and the industry at large in my opinion, and that's a pity.

It is something that should be a focus of regular review at a high level in every company.

Everyone accepts that casinos have to protect themselves from the thieves, rogues and vagabonds out there in cyberspace, but there must be a better way to achieve this than dumping so much good potential business.