Thanks Simmo!
I agree - using a trademarked name in an attempt to gain more traffic is unscrupulous if not down right illegal. Do a google search on the names of some of the more "popular" websites like mine, gonegambling,
WOL, etc., and you'll see this at work. Pretty damn frustrating.
Content is king. If you focus on providing content and not mindless banner farms, your work will be already half-way done. I spend zilch on SE placement. I spend my time on providing information - exactly what my mission is here. Do a google search on "online casino information" and see what happens