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They create a name to be used by the "real" casino manager so that they can have a "named" manager during the entire casino's lifetime. It's a pseudonym - most casinos practice the same. It's not too often that people use their real names as casino managers.
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Right, that's cool.
It's just like Ronald McDonald. If you order a cheeseburger and they accidentally debit your card 20k too much than you can just ask for "Ronald McDonald, the general manager" and they will promptly find someone to take care of you. You can rest assured that your 20k is safe because a highly accountable, corporate
PR cartoon clown is going to straighten things out.
In this way the use of aliases acts like a variable. Instead of citing a specific general manager's name, you can use the variable "Ronald McDonald" which can store anyone's name, or even no one's name at all. That way the customers don't have to know any unecessary details about the people who may end up with truckloads of their money, by accident. It's really another measure that casinos like this take for your own protection, you know, to stop terrorism and money laundering, stuff like that.
Casinos like Carbonpoker.com and Crystal Palace group know that by using aliases and lying about where they're located, making it impossible for anyone but skilled investigators to find out, that they are protecting their players from abuse and fraud.
This altruistic effort entails significant hardships for the casinos. Just imagine how difficult it might be if your name was John Smith and you were from Brisbane Australia, to create a casino run by a guy named Shane Puentes but that "guy" is actually an entity, a Bermudan corporation that owns a web development firm in the Bahamas that runs servers remotely from some indian reservation near Quebec and has a "license" in Costa Rica but whose principals are bound by Cayman law because Oliver Curran ltd., the casino manager, is the majority shareholder in Shane Puentes but it's a tax exempt high school sports charity run out of a Cayman shell bank.
I'll bet your local barber wouldn't go through all that just in the name of customer service, would he? That's because people who run web casinos like these know what real customer service is all about.