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Originally Posted by Jufo
I agree that the terms are not precisely formulated and they leave room for interpretation. My interpretation however was that the amount is 40 credits independent of currency (that's why they use wording 'credits' and not 'pounds'). If the bonus was different amount in different currencies, wouldn't they have included conversion rates in the TC, like "For this promotion one pound equals 2 USD". And it is always a good idea to check with CS before playing if the terms are not clearly stated.
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Yes, it is somewhat subject to interpretation, but Ladbrokes has had the same currency wording for a long time and - even if my own limited casino experience there is not enough to go by - other reports at a bonus forum I check from time to time confirm that the way I read this very first step:
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1. Purchase £40 worth of casino chips from your bank card.
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and the way it was applied previously in my case, i.e. £ being converted to $ or €, was in fact the norm, not the exception.
Another thing I did not mention before but reinforced my viewpoint is that I tried to claim their signup bonus last year based on the £1=$1 formula but was denied (for the first and only time to date at a casino). I didn't pursue the matter further or try to find out exactly what I did wrong because this was when Neteller (the only ewallet there at the time) was about to shut Canadian residents off and I did not want to risk having my funds stuck in the casino for months or pay a steep fee to have them wired to my bank account. In hindsight, the only part I could have messed up was the minimum bet (think it was 5 chips) and WR - because I did
not convert from pounds to dollars.
As for CS, obviously I did not feel the need to clarify anything with them beforehand on this occasion based on all I expressed above. Plus anyone who has been an online gaming customer at multiple establishments for a decent length of time, as I have (about three years now), knows that they are often not the best authority on these issues as one is likely to get three answers from three reps to the same quesion - assuming they even respond to queries in the first place

If they had written back confirming that last month's $50 bonus award was made in error or expressed any interest in my concern that there's no mention in the promotional T&Cs of the dollar or euro being treated differently than other non-pound units, then I'd have reconsidered even posting here at all.