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Many of these processors advertise their service as offering a conduit such that you do NOT have to reveal your full details to the merchant. Normally, the idea behind this is to prevent the merchant from misusing your fixed payment method details and emptying your bank or card account.
The processor would surely ask for it's client's details up front, but may be asking for the merchant to supply what IT sees as their "client's details". This could check that the processor account itself has not been "hacked", and used by other than it's owner with an online merchant. Unfortunately, it seems that the casino may have supplied more information than is necessary for the processor to carry out such a check. This could be cause for complaint under EU privacy laws, although many casinos and processors fall outside them.
The FSA really does not have a clue, as by issuing these "small e-money" licences, they are creating a deception that many companies are only too willing to exploit. Many may mistake these "licences" as an indication that the company is properly regulated, and thus can be trusted. Those companies that are properly regulated will also be affected, as trust in the FSA will be undermined when complaints get the brush-off (as above).
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Full Fruity ahoy capt'n 
Boarding party at the ready.
ATTACK!!!!!!
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