Quote:
Originally Posted by bellerock
Hi All,
In the General Terms and Conditions we state that the casino is part of a bigger group, namely Belle Rock, and that you cannot claim a sign up bonus at more than one casino in the group, or at the same casino by opening accounts in different currencies or languages. When a player opens an account at any of our casinos he/she is required to confirm that they have read the GENERAL Terms and Conditions before the sign up process can be completed. By confirming this the player has agreed that they have read the term in question and they are now aware that they cannot claim the sign up bonus again if they already have an account at a casino in the group. This term is neither ambiguous nor hidden; it is in the terms that every player confirms they have read before they can even consider a promotion offer. When claiming a sign up bonus (usually shortly after opening an account) a player does not have to "ferret out" this term as they have already read it.
I trust this clarifies the matter.
Best regards,
Belle Rock
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It is well known in the software industry that a significant number of customers do NOT read the terms and conditions properly, but simply tick the "I agree" box just to get the process moving. While customers should not be doing this, a REPUTABLE business should NOT be taking advantage of this well known industry fact, but should be ensuring that EVERY OPPORTUNITY is taken to guide the customer into making the right choice.
The casino broke it's terms by granting the additional bonus in the first place. If the CASINO can't get it right, why should the players be expected to be 100% perfect.
The BelleRock bonus system is a delayed response mechanism and this would allow ample time for a check for other group accounts to be carried out, and the claim for a second bonus returned as refused. Belle Rock software is very good at refusing VALID claims, so there is clear evidence the this player was a victim of this problematic bonus redemption system, which, had it been working correctly, would have prevented any rules from being broken.
There are too many casinos that are prepared to watch in silence as players walk right into the trap because they have done what many do, failed to properly read the terms. Rather than watching, and rubbing one's hands with glee as you wait to pounce, a RESPONSIBLE business would ensure that someone intervenes, and helps the customer to make the correct choice. Don't forget, these are NEW customers, the casino cannot assume they are experienced online players, they may only have just started out, and have followed the SPAM to the casinos, which is going to make it look like they can have bonus after bonus.
One way to combat this problem is to be MORE HONEST with the advertising copy. I myself have received Lucky Nugget spam containing dishonest claims about the latest sign up offer, casino affiliates at some places are totally out of control, and they are interested in getting players to sign up and deposit at all 4 casinos, so as to get 4x the payments, they are not going to include discouraging news in their "marketing" that will lead to their target only bothering with one of the 4 casinos.
Having terms in more than one place, with no crosslinks, is also deceptive. Players may well have read what they see as the terms and conditions, but this may have only been one set. Promotional terms are easily visible when any bonus is claimed, however, GENERAL terms are tucked away "below the fold" of the home page, and are linked to by small, insignificant text, as opposed to the bold text that leads to promotional terms.
I don't believe this is an accident, these sites are desingned by university trained business psychologists, who know how to manipulate the behaviour of customers, and potential customers, by how advertising is both worded, and placed. A similar trick is used by the big supermarkets in order to subconsiously steer shoppers to avoid the low margin groceries in favour of the high margin items. Casinos in general use the same manipulative principles to make their offers look "good" when they are, in fact "crap".