Quote:
Originally Posted by vinylweatherman
I have seen some casinos offer a "high roller" deal directly on the website. It normally comes with a MINIMUM deposit in the $1000+ range, and may have set terms, or an invitation to discuss.
Your criteria 1 & 2 are a very good sign of detecting a bonus hunter, as this is the best way to handle the non-cashable bonus. A "recreational" player could well deposit the $200 max, but would want the bankroll to last longer than 2 seconds. The non-cashable element may be putting off some players due to the fact that they have to play games with 2%+ house edge, and thus may feel they can never win from the first deposit.
The best thing to consider is removing ALL game exclusions, and using table limits alone to control advantage strategy, making sure players know before depositing that by accepting the bonus they agree to these limits.
In the long term, marketing need to look for ways to attract players without the standard SUB. These have to be inviting enough to compete with SUB offers, yet not so loose that advantage players can harvest them with little effort. These incentives might be based on how much a player wagers, not how big their deposit was, and could run for a set period of time from account opening.
For example, having 1% of their total WAGER on slots refunded to them. This will look great when it turns up in the account, but with a house edge greater than this, the casino, over all participating players, will only lose 1% of the 5% or so house edge on slots.
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I think cashback is the way to go. We offer a cashback of 5-10% on any lost but with a max WD of 100 at the moment to all players that deposit.
We are doing the math to extend this cashback without any game restrictions and max cashout but it's quite a challenging task, a 1% cashback will look quite unspectacular to players and with an average of 96.5-102% monthly payout percentage we can't give much more so we better be over careful and miss some business.
We are also working on a new type of exclusive free side bets that will act as a new bonus system.