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SEXY VC POKER AD CRITICISED

ASA says sexual association with gambling is irresponsible

The UK Advertising Standards Authority (ASA) has ruled in favour of a complaint that a VC Poker.com advertising campaign was irresponsible in associating sex and gambling, and has called for a halt to the public presentation of the material.

The campaign featured a scantily clad woman with the strapline: "You love sex. She loves sex. You love money. She loves money. You have money. She loves you."

Agreeing with the complainant that the advert was irresponsible, the ASA said in its judgement that, despite Victor Chandler's claim that the ads had merely sought to suggest that "everyone loves a winner" the material implied that gambling would improve players' sex lives.

The watchdog also said the line "see how much you have in common," reinforced the notion that men "...even if socially inept, could obtain sexual success".

Advertising rules in the UK apparently prohibit the association of gambling with sexual prowess.